Account Executive - The Running Event, Switchback, And Running Insight

We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. Join our team as an Account Executive!

ABOUT THE ROLE

As an Account Executive within this team, you'll be the driving force behind revenue growth across a portfolio that includes The Running Event, Switchback, and Running Insight - three brands that sit at the heart of the running and outdoor industry. You'll own the full sales cycle, from first outreach to closed deal, building the kind of trusted client partnerships that keep exhibitors, sponsors, and advertisers coming back year after year. This is a high-visibility, high-impact role where your market knowledge, your hustle, and your relationships directly shape the growth of a portfolio you'll be proud to represent.

WHAT YOU'LL DO

• Drive Revenue: Meet and exceed revenue goals through the sale of exhibit space, sponsorships, digital advertising, and ancillary products across The Running Event, Switchback, and Running Insight.
• Build Your Pipeline: Generate and maintain a strong book of business through proactive outbound outreach via phone, email, social media, and in-person engagement at industry events and conferences.
• Grow Client Relationships: Cultivate long-term partnerships with exhibitors, sponsors, and advertisers through consistent follow-up and a genuinely high standard of customer service.
• Stay Ahead of the Market: Keep a close pulse on trends in the running and outdoor industries to identify new opportunities and position the portfolio competitively.
• Keep the CRM Current: Maintain accurate, up-to-date records of all sales activity, pipeline stages, and client communications in Salesforce so nothing falls through the cracks.
• Collaborate Cross-Functionally: Partner with Marketing, Content, and Customer Service teams to align on audience insights, shared goals, and the best ways to serve your clients.
• Be the Voice of the Customer: Capture and communicate client needs and market feedback internally to help shape product development and event strategy.
• Represent the Brand: Show up at industry events and conferences as a knowledgeable, credible presence for the Running Event, Switchback, and Running Insight.

WHAT YOU'LL BRING

• Sales Experience: 2-4 years in sales, account management, or business development, ideally within events, media, sports, or the running and outdoor industry.
• Industry Passion: : A genuine connection to the running and/or the outdoor community - you understand the brands, the retailers, and the trends that move this industry.
• Consultative Selling Ability: A proven track record of building compelling value propositions, navigating complex sales conversations, and closing with confidence.
• CRM Proficiency: Hands-on experience with Salesforce or a comparable CRM, paired with strong organizational habits and sharp attention to detail.
• Communication Skills: Excellent written and verbal communication across all channels - you can craft a compelling email, lead a client call, and present on a stage with equal confidence.
• Collaborative Spirit: Strong interpersonal skills and a genuine investment in team success - you're as good at working alongside colleagues as you are at winning new business.
• Tech Comfort: Proficiency in Microsoft Office and standard business applications.

TRAVEL

This role involves frequent travel, four or more times per year, including travel to represent the portfolio at key industry events and conferences.

Why Diversified?

• Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself.
• Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave.
• Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers.
• Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
• Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education.

We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us.