Account Manager, Higher Education Practice

Job description

Job Summary:

We seek an experienced Higher Education Account Manager to drive client success and lead strategic marketing initiatives. This role combines strategic thinking with hands-on execution, serving as the primary architect of our clients' marketing success stories. You'll manage a portfolio of higher education clients, translating their unique missions into impactful marketing strategies while building lasting partnerships. Managing a diverse range of Higher Ed clients at various stages of their lifecycle requires resilience, adaptability, and high operational rigor.

Key Responsibilities:

       Own client relationships and serve as their strategic marketing advisor and day-to-day leadLead strategic conversations and advance the marketing strategy for multiple high-profile client accounts

       Develop and execute comprehensive marketing strategies aligned with institutions' enrollment, advancement, and brand goalsLead and mentor team members while fostering a collaborative, growth-oriented environment

       Drive innovative solutions by staying ahead of higher education marketing trends and best practicesManage project timelines, budgets, and deliverables across multiple concurrent campaigns

       Hone strategic and technical expertise to become a subject matter expert in maintaining key relationships.Analyze campaign performance and translate data into actionable insights and recommendations

       Identify and pursue strategic growth opportunities within existing client partnershipsFacilitate clear communication between internal teams and client stakeholders

       Strategically plan long-term while executing short-term needs for clientsExcel at managing multiple clients and work streams, thrive in a fast-paced environment and bring a strategic mindset that drives innovative, results-focused marketing campaigns.

What Sets You Apart:

  Strategic mindset combined with careful attention to detailAbility to build trust and rapport with diverse stakeholders

  Proactive problem-solver who anticipates client needsPassionate about higher education and institutional success

  Experience in managing and mentoring team membersA strong professional network within higher-ed marketing and or admissions preferred

About Stratagon:

Stratagon is a forward-thinking marketing and technology agency with vertical specialization in higher education institutions, with particular expertise in serving HBCUs and mission-driven universities. We partner with institutions to transform their brand presence and drive meaningful engagement through data-driven, innovative marketing campaigns.

What We Offer:

  Opportunity to shape the future of higher education marketingCollaborative, innovative work environment

  Close collaboration with Agency Principals and the opportunity to lead upon standing outAll this, plus Short and Long Term Financial, Work/Life and Health benefits

Diversity & Inclusion:

Stratagon is committed to building a diverse team that reflects the institutions we serve. We actively encourage applications from people of color, women, and members of other historically underrepresented groups in marketing technology.

Learn More here: https://www.stratagon.com/careers

Job requirements

Required Qualifications:

       6-8 years of account management experience, with demonstrated success in higher education marketingProven track record of developing and executing successful marketing campaigns

       Demonstrated expertise in developing a marketing and communications strategy, media planning a plusDemonstrated ability to communicate and influence effectively at all levels of a client organization

       Demonstrated experience in delivering client-focused solutionsExperience managing complex projects and client relationships simultaneously

       Demonstrated experience in a combination of the following within a Higher Ed environment: enrollment marketing, advancement campaigns, and brand developmentStrong analytical skills with the ability to translate data into strategic recommendations

       Exceptional communication and presentation abilitiesBachelor's degree in Marketing, Communications, Business, or related field

       Excellent prioritization and time management skillsExcellent listening, negotiation, and presentation skills.

Preferred Qualifications:

  Experience with marketing technology in a Higher Education environment (HubSpot, Slate, Salesforce)Experience working with HBCUs or minority-serving institutions

•  Project management or relevant marketing certifications