Acquisition Marketing Manager

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio-news, sports, and entertainment-directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content-and built with the full support of Fox Corporation-this venture combines entrepreneurial energy with deep media expertise.

Our vision is to create a unified, modern viewing experience that puts the consumer first-seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision-and we're just getting started.

ABOUT THE ROLE

As the Acquisition Marketing Manager, you will drive subscriber growth through paid media campaigns under the FOX ONE brand. Reporting to the Senior Director of Acquisition Marketing, this role is responsible for aiding in the execution of data-driven media strategies that acquire high-quality subscribers at scale. You'll collaborate closely with media agencies, creative, product, and analytics teams to drive performance and optimize across digital channels.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Execute paid media strategies to acquire new subscribers for the DTC platform.
• Collaborate with internal stakeholders and external agencies to develop and launch performance-driven campaigns across platforms such as Meta, Google, YouTube, and programmatic.
• Manage media budgets and pacing to maximize efficiency and ROI.
• Brief and review creative assets aligned to FOX ONE brand standards and campaign objectives.
• Drive cross-functional alignment with lifecycle marketing and other business units to strategize and implement synergistic media plans, ensuring a seamless and optimized customer journey from awareness to subscription.
• Stay informed of industry trends and new opportunities in the paid media landscape.

WHAT YOU WILL NEED

• 7+ years of experience in digital acquisition marketing, with a focus on paid media.
• Proven success managing performance campaigns in a subscription-based or direct-to-consumer environment.
• Hands on keyboard experience with media buying platforms (e.g., The Trade Desk, Google Ads, DV360, Meta).
• Strong analytical skills and ability to translate data into decisions.
• Experience working cross-functionally in a fast-paced environment.
• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position. Selected candidate must be able to reliably meet this requirement.

NICE TO HAVE, BUT NOT A DEALBREAKER

• 2+ years of experience at a media agency.
• Experience marketing streaming, media, or entertainment products.
• Familiarity with the FOX brand and its audience.

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We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-153,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.