Acquisition Marketing Manager

Luxury. Innovation. Opportunity.

At REEDS Jewelers, we bring together the timeless values with the energy and innovation of a modern luxury retailer. For 80 years, we've built a legacy of trust, exceptional customer service, and curated fine jewelry- offering our clients an elevated experience both in-store and online. We believe every milestone deserves to be marked with elegance, and every moment honored with meaning. As one of the nation's largest family-owned jewelers, we are proud to pair a rich legacy with a modern vision for the future of luxury retail.

What sets REEDS apart is our unwavering commitment to people and progress. We stay true to our roots while constantly evolving, embracing new technology, premium brands, and forward-thinking practices to lead in the world of luxury retail. Here, you'll find more than a job, you'll find a career with purpose, growth, and lasting impact.

Acquisition Marketing Manager

Position Summary

REEDS Jewelers is seeking a highly analytical, results-oriented Acquisition Marketing Manager to lead customer acquisition efforts across digital channels while developing a growing team of marketing professionals. This role is responsible for driving profitable new customer growth through paid search, paid social, display, connected television (CTV), and marketplace initiatives.

Reporting to the Director of Digital Marketing, the Acquisition Marketing Manager will oversee day-to-day channel performance, agency relationships, creative planning, and budget management while helping shape the company's customer acquisition strategy. This position manages one direct report and provides leadership and guidance to a social content creator in a dotted-line relationship.

The ideal candidate combines strong hands-on digital marketing expertise with strategic thinking, analytical rigor, and a passion for coaching and developing talent.

Key Responsibilities

Acquisition Strategy & Performance

• Develop and execute customer acquisition strategies designed to drive profitable revenue growth and new customer acquisition.
• Manage paid search programs across Google and Microsoft Advertising, including campaign strategy, optimization, reporting, and performance analysis.
• Oversee platform relationships supporting Display, Connected TV (CTV), Linear/Cable TV and other paid media channels, ensuring performance aligns with budget and return objectives.
• Manage acquisition budgets and performance against key metrics including ROAS, customer acquisition cost, revenue, and new customer growth.
• Identify opportunities to test, optimize, and scale acquisition efforts across channels.
• Analyze channel performance and provide actionable recommendations to leadership.

Paid Social & Content Partnership

• Partner closely with the Social Media Coordinator to develop integrated paid and organic social strategies.
• Guide creative development and campaign planning for paid social initiatives.
• Ensure acquisition efforts align with broader brand and content strategies.
• Support the development of channel-specific creative briefs that drive performance and customer engagement.

Amazon Marketplace

• Manage the marketing aspects of REEDS' Amazon Marketplace business.
• Partner with internal teams and external vendors to optimize product visibility, traffic, conversion, and marketplace growth.
• Monitor marketplace performance and identify opportunities to improve customer acquisition and revenue contribution.

Creative & Campaign Management

• Develop creative briefs for acquisition campaigns across paid search, display, CTV, Linear/Cable TV and other digital channels.
• Coordinate campaign trafficking and execution across internal teams and platform partners.
• Ensure campaigns launch accurately and on schedule while maintaining alignment with brand standards.
• Collaborate with Creative, Merchandising, Customer Analytics, and eCommerce Production teams to support campaign objectives.

Team Leadership & Development

• Manage and develop the Acquisition Media Coordinator.
• Create development plans that expand channel expertise across paid search, paid social, display, linear/cable TV and emerging acquisition channels.
• Provide ongoing coaching, performance feedback, and career development support.
• Foster a culture of accountability, continuous improvement, and professional growth.

Reporting & Cross-Functional Collaboration

• Partner with Retention Marketing, Analytics, eCommerce Production, Merchandising, Creative, and IT teams to support business objectives.
• Present acquisition performance, insights, and recommendations to leadership.
• Leverage customer and performance data to inform marketing investment decisions and strategic planning.

Qualifications

Required

• 5+ years of digital acquisition marketing experience.
• Hands-on expertise managing Google Ads and Microsoft Advertising campaigns.
• Experience with targeted display advertising, and CTV.
• Experience with paid social advertising platforms.
• Experience managing performance marketing platform relationships and media budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience developing and optimizing multi-channel acquisition programs.
• Excellent communication and presentation skills.
• Experience leading, coaching, or mentoring team members.

Preferred

• Experience managing marketplace marketing, preferably Amazon.
• Experience in retail, eCommerce, luxury, fashion, jewelry, or specialty retail.
• Experience working with customer acquisition, attribution, and lifetime value metrics.

Success in This Role

The successful candidate will:

• Drive profitable customer acquisition growth while maintaining disciplined return on advertising spend.
• Build strong partnerships across agencies, vendors, and internal teams.
• Develop team members into increasingly capable multi-channel marketers.
• Balance strategic thinking with hands-on channel management.
• Continuously identify opportunities to improve acquisition performance and marketing effectiveness.
• Serve as a trusted advisor on digital acquisition strategy and customer growth.

REEDS Jewelers offers a comprehensive compensation program, merchandise discounts, 401(k), and paid time off. Full-time team members are also eligible for our benefits program including health/dental/life/LTD insurance, and more!

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.