Activation Marketing - Orthodontics

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Job Description:

Activation Marketing- Orthodontics- 3M Oral Care India (Based at Bangalore)

Demand Generation

• Marketing campaign Planning and execution for Orthodontic portfolio
• Define local social media/media/key platforms for communications
• Execute on End-user communications through multi channel approach to drive demand for OCSD products
• Recommendation on media buys

Sales Partnership And Engagement

• Delivering programs/promotions/new product materials to field sales
• Close alignment/partnership with sales teams to deliver programs
• Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support

• Regulatory and legal alignment for
• Interfacing with Clinical specialists & SA&E team - technical/ whitepapers/customer testimonials - ensuring meets customer requirements/local regulations

Marketing Requirements

• Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
• Provides insights of local market, product performance, customer demand and feedback
• Liaison to the local functions like customer service, sales force, application engineering, regulatory
• Competitive intelligence
• Ensure local regulatory and packaging compliance for portfolios/programs
• Align to Campaign outcomes/input/results
• Capture and communicate the NPI voice of market, ideas, local needs
• Manage local calendar of execution

Marketing Updates

• Owner of the audience evolution - aggregate view of the local audience and articulating that to the management and Asia team.
• Ensure monthly reports and dashboards are shared with Asia team.

Channel

• Help build eCommerce capabilities of channel partners
• General and specific channel partner engagement/ execution of through channel marketing plans - via MDF and CIP programs.
• Syndication to the channel partner to drive local market growth
• Support Trade shows, Customer events

Primary Metrics

• Portfolio Performance % Growth / COGS of Orthodontic Portfolio
• Demand Generation activity performance
• Marketing Program execution and Impact (MROI%)
• Organic Local Currency growth %
• End user demand generation

Secondary Metrics

• Priority project completion
• Progress on local needs

Your Skills And Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Business and Marketing education and experience
• Minimum 3 years of experience in a Marketing role - preferably consumer facing roles
• Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
• Knows customers and market dynamics, key market trends
• Knows Digital Marketing with an emphasis on consumer/ end customer marketing
• Has the personality to convince and engage sales teams

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