Ad-Strategy Analytics

We are currently seeking a highly skilled and motivated Associate Director, Strategic Analytics to join our Cross-Buy Strategy & Analytics team in Wilmington, DE. In this role, you will drive the growth agenda for our Direct and Indirect acquisition channels, enhance customer experience, and manage overall profitability.

To excel in this position, you will blend your business acumen with a profound understanding of advanced statistical and analytical frameworks to identify opportunities for optimization and innovation. The ideal candidate will possess a strong background in data analytics, problem-solving, an investigative mindset, and cross-functional leadership, delivering actionable insights that support organizational objectives. They will exhibit a pursuit of excellence, high integrity, and a bias for action and speed.

In this Role:

To be successful in this role, you will demonstrate a deep understanding of multi-product data, uncover business insights, build and own strategies from concept to execution. You will have the opportunity to partner with various functional partner areas including Credit, Marketing, UX, Product, and Technology. Additionally, this role will routinely interact with the leadership team and be responsible for highly visible OKRs.

Responsibilities:

• Develop data-driven analyses to expand existing channels and develop new ones, deepen customer relationships, and enhance overall customer lifetime value.

• Provide thought leadership in building frameworks for solicitation eligibility, personalization, messaging, touches, and in-app remarketing.

• Manage key OKRs including annual originations, growth initiatives, delinquency performance, profitability, and customer experience.

• Drive improvements in our ability to track and explain business performance through new analytical frameworks and techniques.

• Partner with the Loans and Credit Card teams to influence leadership on credit decisioning, loan offers, pricing, terms, and origination processes.

• Collaborate with other functional areas to bring a strategic and data-driven lens to decision-making; closely work with partners in the matrix organization, including credit, product, technology, UX, and finance.

• Effectively prioritize competing initiatives; translate strategic priorities into tactical initiatives; communicate and manage expectations clearly.

• Recruit, mentor, and manage one or several high-performing analysts.

Requirements:

• Bachelor's Degree (Master's degree preferred) in a quantitative discipline such as Economics, Business Analytics, Engineering, Statistics, or Computer Science.

• 7+ years of experience in complex, data-driven problem-solving.

• Strong SQL and Python skills; proficiency with MS Office, particularly Excel; hands-on experience with BI or data visualization platforms (Tableau, PowerBI, Looker) is a plus.

• Experience with various statistical methods (sampling, hypothesis testing, time series and cohort analyses, residual modeling, decision trees, segmentation).

• Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.

• Strong drive to explore, learn, and get things done.

• Ability to work independently, make sound, fact-based recommendations, and think strategically.

Location: [HYBRID] Wilmington. DE :: 3 days/week (Tues.- Thurs.)

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

• Up to 4% matching 401(k)

• Employee Stock Purchase Plan (10% share discount)

• Tuition reimbursement

• Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)

• Paid sick leave as determined by state or local ordinance, prorated based on start date

• Paid holidays (7 days per year, based on start date)

• Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.