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Adventureland Park - Sales & Marketing Intern - Group Sales

HerschendAltoona, Pennsylvania

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Job Description

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. 

The Sales & Marketing Intern’s primary function is to work cooperatively with the Group Sales representatives to develop and execute the sales strategies and tactics. This position serves as a Brand Ambassador to group clients before, during, and after their visit. The intern will be responsible for the planning and execution of group sales events and will also assist with implementing sales strategies that maximize attendance, revenue, and guest experience. This position is also responsible for assisting Sales & Marketing leadership with a variety of sales and marketing duties as they relate to Adventureland.

We are currently looking for a:

Adventureland Park- Sales & Marketing Intern- Group Sales

Roles & Responsibilities:

  • Lead and complete special projectsand initiativesrelated toSales and Events

  • Participatein development of marketing and communication initiatives and campaigns

  • Assistwith addressingphone calls andemails fromguestsregardinggeneral park questions and concerns

  • Check-In andassistgroups at ticket booths and ensure accuracy of admission and ticket pricing

  • Routinely greet guests at the front gate and provide guidance andassistanceto enhance their experience

  • Perform various sales duties including prospecting new leads and developing group sales campaigns using e-mail, directmailand cold calling

  • Plan and execute large-scale events in the park including set up, event management and post-event duties

  • Deliver tickets, check in groups, serve as primary point of contact for groups and respond to guest service inquiries in person, on the phone and online

  • Manage client database including informationpertaining tosales leads, inquiries, lost business,and sales revenue

  • Prepares and distributes upcoming function sheets to appropriate parties

  • Work cooperatively with other Sales & Marketinghosts

  • Serve as a brand ambassadorforpartners, media, and guests

  • Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback

  • Assistwithplanning and execution of large-scalespecial events

  • Assistwith market research and data analysis

  • Assistwith content creation and field marketing activities

  • Assistwith invoicing and payment collection for groups,consignmentand other partners

  • All other duties assigned by leadership

Education and Experience:

  • Currently majoring in (or graduated with) with aBachelor’s degree in Marketing, Public Relations, Communications, Journalism, or related discipline 

  • 1+ year of related experience highly desired but not

  • Previousamusement park, theme park, or waterpark experience a plus

Language:Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.

Requirements:  

  • Must be atleast 18 years of age tocomply withIowaChildLabor Laws

  • Ability to work flexible schedule, including evenings, weekends, and holidays, open to close

  • Mustpossessexceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner

  • Ability to handle high-pressure situations, meet the demands of constantdeadlinesand coordinate multiple priorities in a dynamic environment.

  • Mustpossessstrong written and verbal communication skillsand be comfortable communicating directly withpotential and existing customers

  • Must be comfortable speaking in front of large groups

  • Ability to learn and use Salesforce CRM

  • Must be proficient in Microsoft Excel, Word, and Power Point.

  • Mustpossessstrong attention to detail and problem-solving abilities

  • Ability to use office technology and equipment, such as PC, software, copier, and telephone

  • Ability to follow direction, multi-task, and work as part of ateam as well as independently

Physical Requirements:

  • Ability to remain seated for extended periods of time, while using a computer

  • Ability to stand, walk, and remain on feet forlong periodsof time throughout the day

  • Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders

  • Ability to carry, push, pull, lift, and hold objectsweighing 20pounds or more

Working Conditions:

  • This role will be primarily based in an office setting with frequent interaction with other outdoor park locations

  • Frequent exposure to the variable outside temperatures, including high heat, cold, direct sun, humidity, dust, rain, snow, ice, andother weather conditions

  • Subject to frequent interruptions, constant repetitive motion, high noise levels, flashing lights, and heavily populated environments

Team member benefits:

Team memberbenefits:

WorkingatAdventurelandis about making people happy!It’sabout being independent and having fun, making newfriendsand earning extra money while doing so. AsaAdventurelandhost, you can be the smiling face that makes a great first impression for incoming guests, a cook thatserves uptasty treats and culinary delights, a lifeguard who soaks up the sun while keeping guests safe, or a ride operator that keeps guests coming back for more thrills! There are many exciting seasonal job opportunities available to take your summer job to new heights!

ParkPerks & Benefits:

  • Flexible schedule

  • Ability to cross-train and learn unique skills across various departments

  • Free admission to Adventureland Theme Park/Waterpark andselectEntertainment parks on your days off

  • Invitations to exclusive company-sponsoredhostevents throughout the season

We’vegot great jobs for people just starting out in the workforce, looking for a secondjobor staying active after retirement. If you want a fun, flexible job with an innovative company, look no further thanAdventureland. Apply today!

Do not miss the chance to spark your career now!

Do not miss the chance to spark your career now!

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

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