Analista De Marketing De Performance Pleno

About Us

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement-we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow's world at work.

About you

You are equally strategic and hands on, balancing big picture thinking with flawless execution - and your results show it! You are viewed as a strong business partner, bringing value through your approach to problem solving. You love simplifying the complex into compelling initiatives; thinking creatively to accelerate innovation and growth for the region. You are passionate about collaborating with cross functional teams to communicate WeWork's solutions through efficient campaigns to exponentially grow the business. You love numbers and are really acquainted with a full business mindset and want to navigate through all company structures. You are confident and have an owner mindset. You don't mind exposure in order to bring results.

What you'll do

• Organize the day-to-day responsibilities of digital marketing execution, from hands-on work to project management, holding yourself accountable for hitting goals and KPIs from the company;
• Create media plans and unfold it with our integrated marketing team;
• Manage and execute our Channels strategy focusing on maximizing efficiency and achieving company marketing Goals. Creating a digital communication plan for each channel and ICPs according to the current campaign objectives;
• Handle expectations internally, leadership and other stakeholders, regarding schedules, and budget;
• Understand and communicate changes to requirements or blockers to progres;
• Manage and optimize budget, as well tracking systems to provide transparency into overall Digital Results;
• Manage relationship & project plans with external vendors;
• Actively work on improving information sharing and process documentation;
• Communicate updates to the integrated marketing team about digital marketing execution and performance progress;
• Assist our Performance Marketing team with operational support, including submitting requisitions, handling major vendor registration, onboarding new systems, reviewing the execution with our media agency;
• Unfold Journey micro-moments / Generate ICPs and elaborate strategies for prospecting.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering or related field
• Fluent English speaker
• + 2/4 years experience in digital marketing (Bonus points for experience at a startup or high-growth company, media agency and/or Digital Retail/B2B experience)
• Self-starter with ability to execute independently
• Continuously seeking out opportunities to learn and improve
• Highly creative and able to formulate an outstanding vision for our communities and members
• Results-driven with ability to quickly solve sophisticated problems
• Strong time management skills and experience managing multiple projects simultaneously, balancing quality and speed
• Excellent communication, writing, and presentation skills
• Strong work ethic and entrepreneurial spirit
• Passion for excellence, results, and team collaboration!
• Excel knowledge of Paid Media, Web Analytics and data visualization tools (Google Analytics, Datorama, Tableau, Power BI, among others)
• Knowledge of Media buying, programatics. CTV and OOH preferred, but not essential
• Tech-savvy and up-to-date on all marketing tools, platforms and resources;
• Experience in real estate or technology preferred, but not essential

You Are

• Ready and willing to go an extra step for your work and your team
• Passionate about collaborating with and delivering for partners
• Focused on impact. You work in a way that lifts the team and the organization, not just yourself.
• Motivated to work in a place where no two days are the same
• You're driven, optimistic and get things done. You bring a high level of self-directed energy, and an unrelenting drive to succeed and win.
• Data-driven. You understand the importance of effectively measuring and reporting back on all activity.

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you-because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.