Analyst, Campaign Management

The Marketing Analyst supports an assigned portfolio of brands by turning marketing and customer data into clear insights that guide decisions and improve results. This role measures campaign performance across brands, channels, and local markets, helping leadership understand what is driving leads, booked jobs, customer acquisition, retention, and return on marketing investment.The Marketing Analyst maintains reliable reporting, identifies trends and performance gaps, and regularly communicates findings and recommendations to brand and portfolio leadership. Working closely with Field Marketing and Operations, this individual helps translate data into practical actions that improve franchisee execution and business performance.Campaign Operations & Execution

Maintain and manage the unified 360-degree editorial calendar across web, email, social, video, and direct mail channels.Track end-to-end asset production with internal creative teams and agency partners, ensuring deliverables align with brand guidelines and campaign timelines.Support Field Marketing Managers (FMMs) by organizing, packaging, and distributing localized campaign toolkits (Digital, Direct Mail, Sponsorship assets).Coordinate cross-functional launch schedules with PR, Digital, Social, and Customer Lifecycle teams to ensure synchronized campaign deployment.

Performance Analytics & Reporting

Track and compile key campaign engagement metrics-including conversion rates, social shares, organic web traffic, and email engagement-into regular performance dashboards.Assist in forecasting campaign performance and evaluating ad spend efficiency across tri-brand initiatives.Analyze campaign data to identify trends, isolate content performance drivers, and deliver actionable insights to optimize future creative production.Manage vendor invoicing, budget tracking, and partner setup.Communicate campaign performance, trends, and actionable insights to brand and pod leadership on a regular basis. Partner with Field Marketing and Operations to translate those insights into practical recommendations that improve franchisee execution and business results.

Content & Asset Management

Manage day-to-day operations of the Digital Asset Management (DAM) system, ensuring all creative assets are categorized, compliant, and up-to-date.Act as the primary point of contact for internal stakeholders and external agencies seeking current campaign assets and visual guidelines.Monitor creative production workflows to remove execution bottlenecks and streamline content distribution.

Qualifications

Bachelor's degree in marketing, business, analytics, finance, or a related field, or equivalent practical experience.3-5 years of experience in marketing analytics, business intelligence, or performance reporting; experience in franchising, multi-location businesses, or home services preferred.Ability to analyze performance across multiple brands and markets while recognizing differences in seasonality, customer behavior, and business model.Strong working knowledge of marketing measures, including lead volume, cost per lead, conversion, cost per booked job, customer acquisition cost, retention, and return on marketing investment.Experience working with CRM data, digital advertising platforms, call tracking, and web analytics; proficiency in Excel and a reporting tool such as Power BI or Tableau.Ability to connect marketing results with operational outcomes, including booked jobs, revenue, capacity, and franchisee unit performance.Strong data quality and problem-solving skills, with the ability to identify gaps or inconsistencies before drawing conclusions.Clear communication skills and the ability to turn complex findings into practical recommendations for brand, marketing, operations, and franchise leadership.

Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339