Analyst, Paid Social

Description

Do you thrive off of the energy of being part of a passionate team? Are you looking to grow your career with an organization that truly believes in the power of social and teamwork? As the Analyst, Paid Social, you will be the day to day manager of social media efforts for a client’s brands. Responsibilities include executing social media strategies, social listening, paid social advertising, reporting, and analysis. You will work alongside partner agencies and internal teams to ensure social efforts are completely integrated with your client’s marketing efforts.

The ideal team member will be able to:

• Develop and execute social media strategies for client’s brands
• Use existing/strong experience in paid social to activate programs across networks such as Facebook, Twitter, Instagram, etc.
• Showcase a deep understanding of the client’s brands and disease states, and determine how social media can provide a benefit to their audiences (HCP and DTC)
• Work alongside analytics team to determine measurement plans
• Leverage and manage social listening tools/projects to develop strategies and analyze competition and audience segments
• Maintain content calendar, outlining promotional efforts across all social channels
• Work alongside senior team members to educate clients and legal teams on social media
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
• Help lead thought leadership efforts related to social media on behalf of CMI
• Work alongside client’s creative and PR agencies to adjust messaging based on social analysis
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
• Lead and manage the legal review and submission process for social media efforts
• Launch ads with no errors (you understand how important the QA process is!)
• Create new and innovative ways for clients to engage brands through social media
• Continuously research the evolving social media space, staying on top of trends, new networks and shifts in consumer behavior

REQUIREMENTS

• 1-3 years of experience in paid social, media, or marketing agency
• Experience with paid social media efforts across major platforms (Facebook, Twitter, Instagram, etc.)
• Working knowledge of Social Listening tools and data mining is a plus
• Agency and Healthcare/Pharmaceutical background a plus
• Bachelor’s Degree or equivalent, preferably in marketing, business or any quantitative or analytical related field
• A good sense of humor, team player, and an all-around kind person is a big plus!

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.