Analyst, Omnichannel Media & Consumer Insights

Marc JacobsNew York, NY

$80,000 - $85,000 / year

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Overview

Schedule

Full-time

Education

Google (Analytics, Adwords, etc.)

Career level

Senior-level

Remote

On-site

Compensation

$80,000-$85,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

OVERVIEWMarc Jacobs International, powered by the creative genius of Marc Jacobs, seeks anAnalyst, Omnichannel Media & Consumer Insights to join the Marketing Teambased in its New York City (SoHo) headquarters. Marc Jacobs is seeking an analytically driven, commercially minded Analyst, Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role sits within the Omnichannel Media & Consumer Journey team and will support both media performance and CRM/customer analytics across the business. The ideal candidate combines strong analytical rigor with curiosity around consumer behavior, culture, and commerce. They should be equally comfortable diving into dashboards, identifying growth opportunities, and translating data into actionable business insights. This role will partner closely across Marketing, CRM, E-commerce, Merchandising, Retail, Finance, and external agency teams to help optimize customer acquisition, retention, media effectiveness, and overall business performance.RESPONSIBILITIESMedia & Performance Analytics

Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels
Analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels
Develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality
Track and analyze media effectiveness by audience, creative, product category, and campaign
Partner with agency teams to monitor pacing, performance trends, and optimization opportunities
Build recurring dashboards and executive summaries for leadership teams

Consumer & CRM Analytics

Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead
Analyze customer lifecycle behavior including acquisition, retention, repeat purchase, churn, and loyalty trends
Evaluate customer LTV, purchase frequency, cohort performance, and audience health
Help identify opportunities for personalization, retention growth, and customer re-engagement
Analyze email performance and promotional effectiveness across campaigns and seasonal activations
Support testing frameworks across messaging, targeting, cadence, and consumer journey optimization

Business & Commercial Insights

Connect marketing and consumer data to broader business performance and sales outcomes
Identify actionable insights across customer behavior, merchandising trends, traffic patterns, and conversion dynamics
Support forecasting, scenario modeling, and growth opportunity analysis
Monitor competitive landscape, industry benchmarks, and evolving consumer trends
Help build a more connected view of the omnichannel customer journey across retail, e-commerce, media, and CRM touchpoints

QUALIFICATIONS

2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights
Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations
Experience working with media analytics, attribution, customer data, and reporting platforms
Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts
Advanced Excel and strong proficiency in reporting and visualization tools such as Tableau, Looker, Power BI, or similar
Experience with GA4 and digital media platforms preferred
Highly organized with strong attention to detail and ability to manage multiple workstreams
Naturally curious about consumer behavior, culture, retail, and luxury/fashion trends
Strong communication skills with the ability to present insights clearly to both analytical and non-analytical partners

ABOUT MARCMarc Jacobs is a leading force in fashion, known for pioneering designs and an irreverent spirit that celebrates the everyday and the extraordinary. The brand continues to make its Marc: staying rebellious, unpredictable, and original. The core brand pillars are unexpected, utilitarian, urban, unisex, and unique. New York City in design and spirit, the teams thrive on relentless authenticity, a commitment to standing out, and inclusivity for all.Founded on the vision of celebrating uniqueness and being Perfect as You Are, Marc Jacobs International is committed to building an equitable and inclusive culture. We value diversity of thought, background, and experience, recognizing these as essential to the spirit of innovation and creativity. We believe that the best candidate may come from a less traditional background or meet the qualifications in different ways.SALARY & BENEFITS The compensation for this position ranges from $80,000-$85,000 annually. The rate of pay offered will be dependent upon candidate’s relevant skills and experience. Marc Jacobs uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward all levels of expertise, performance, and tenure.Marc Jacobs in partnership with LVMH, offers a comprehensive and generous employee benefits package featuring medical, dental, vision insurance, short and long-term disability coverage, employee discounts, a 401k plan with employer match and automatic employee contributions.ADDITIONAL INFORMATION This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.EEO STATEMENTMarc Jacobs International is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, sex, sexual orientation, gender identity, gender expression, age, veteran status, national origin, religion, disability, or any other characteristic protected by federal, state, or local law.

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FAQs About Analyst, Omnichannel Media & Consumer Insights Jobs at Marc Jacobs

What is the work location for this position at Marc Jacobs?

This job at Marc Jacobs is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Marc Jacobs?

Candidates can expect a pay range of $80,000 and $85,000 per year.

What employment applies to this position at Marc Jacobs?

Marc Jacobs lists this role as a Full-time position.

What experience level is required for this role at Marc Jacobs?

Marc Jacobs is looking for a candidate with "Senior-level" experience level.

What education level is required for this job?

The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.

What benefits are offered by Marc Jacobs for this role?

Marc Jacobs offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Marc Jacobs?

You can apply for this role at Marc Jacobs either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.