Assistant Director, Strategic Communications & Events

Job Details

The Assistant Director of Strategic Communications & Events supports the enrollment goals of Jefferson Enrollment Management by developing, executing, and optimizing strategic marketing and communication initiatives across all student populations (First-Year, Transfer, and Graduate). This role leads high impact digital campaigns, social media strategy, web content development, drive to action campaigns, and on demand video and virtual event communications. The Assistant Director will work collaboratively with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives awareness, engagement, applications, and enrollment.

Job Description

Essential Functions

• Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson.

Recruitment Strategies & Tactics

• Support the development and execution of key recruitment strategies and tactics by providing leadership and oversight on assigned initiatives.
• Manage paid social campaigns, including planning and optimization via Facebook Ads Manager.
• Ensure strong engagement and brand‑aligned storytelling across all platforms.

Communications

• Provide strategic direction and support in the development and implementation of communication plans.
• Ensure all communication initiatives are executed effectively and in accordance with Enrollment Management priorities.

Communications – Social Media

• Lead the development and execution of a comprehensive social media strategy that enhances Jefferson’s visibility and engagement across key platforms.
• Oversee daily/weekly content strategy for Admissions social media channels.
• Provide leadership for the Rambassador Committee and Admissions Committee contributions to ensure high-quality, brand-aligned content.

Asset Development & Management

• Assist in the planning and development of marketing assets that support demand generation for academic programs (website, print, email, digital, video, etc.).
• Ensure that Enrollment Management efforts promote and protect the Jefferson brand.

Asset Development & Management – Website

• Support the strategic development and continuous enhancement of enrollment-related website content.
• Conduct regular website audits to ensure accuracy, consistency, and effectiveness.

Budget/Vendor Management

• Provide support in managing departmental budgets and vendor relationships.
• Assist with tracking expenses, coordinating vendor deliverables, and ensuring alignment with project goals.

Competencies (Knowledge, Skills, and Abilities Required):

Innovation: renew, change or create ideas, services, technologies, and/or ways of doing things that provide organizational value.

Service Excellence: provide exceptional service to our clients, including students, families, and fellow employees.

Collaboration: work effectively with others across the Jefferson community to achieve a common purpose and create value.

Ownership: take responsibility for achieving excellent results.

Respect: demonstrate a consistently open-minded, courteous, and compassionate approach to all.

Empowerment: take actions to control work and decision-making to affect positive outcomes.

Minimum Education and Experience Requirements:

Education:

• Bachelor’s degree required

AND

Experience:

• 3+ years of professional experience required
• Experience in an undergraduate and/or graduate admissions office is preferred
• Slate experience is preferred

Additional Information

• Experience using the Microsoft Office Suite (Word, Excel, Outlook, Teams) is required

Position Location: This is a hybrid position with limited on-site work on the Thomas Jefferson University campuses required.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Thomas Jefferson University

Primary Location Address

130 S 9th Street, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.    

Jefferson is committed to providing equal educa­tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status. 

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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