Associate, Marketing
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Overview
Job Description
Position SummaryThe Marketing Specialist supports execution of marketing initiatives that drive growth for the LifeMade business. Working closely with Sales, Product Management, Supply Chain, and external partners, this role coordinates product launches, develops customer-facing marketing materials, analyzes business performance, and ensures marketing programs are executed effectively. The ideal candidate is organized, analytical, collaborative, and capable of managing multiple projects in a fast-paced environment.Principal Duties & ResponsibilitiesMarketing Program Execution
Coordinate marketing projects from planning through execution, ensuring timelines and deliverables are met.Support advertising, promotions, retail programs, digital marketing, and customer events.Maintain and update marketing materials to ensure brand consistency and accuracy.
Product & Commercialization Support
Assist with new product launches, packaging updates, and product lifecycle activities.Develop sales presentations, sell sheets, product samples, and customer support materials.Collect customer, consumer, and competitive insights to support product positioning and future opportunities.
Business Analytics
Prepare dashboards, KPI reporting, and business performance summaries.Support annual planning, business reviews, and evaluation of marketing program effectiveness.Prepare monthly reports and analysis using available syndicated data sources (Nielsen and Scintilla)
Marketing Operations
Assist with marketing budgets, purchase orders, vendor coordination, product samples, and marketing documentation.
Maintain marketing assets and identify opportunities to improve processes and efficiency.
Cross-Functional Coordination
Partner with Sales, Product Management, Supply Chain, Finance, and Operations to support key initiatives.Work with external agencies and vendors to deliver projects on time and within budget.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience
3+ years of marketing experience, preferably in consumer products or packaged goods.Experience supporting product launches, marketing campaigns, or commercialization activities.Experience with syndicated data (Nielsen, Circana, Scintilla) or similar market data tools.Strong project management, communication, and organizational skills.Strong analytical skills with the ability to interpret business and market data.Proficiency with Microsoft Office, particularly Excel and PowerPoint.
Preferred Qualifications
Experience in retail, packaging, or manufacturing environments.Exposure to sustainability or consumer packaging trends.
Key CompetenciesProject Management • Analytical Thinking • Collaboration • Communication • Customer Focus • Initiative • Organization • Attention to Detail • AdaptabilitySuccess in the First 12 Months
Manage multiple marketing projects independently while meeting deadlines.Provide timely reporting and actionable business insights.Support successful product launches and customer marketing initiatives.Build strong partnerships across functional teams.Recommend process improvements that increase marketing efficiency.
Physical Requirements
Sitting approximately 85% of the workday.Standing/walking approximately 15% of the workday.Travel up to 10% as needed.Typical office environment.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
