Associate Director, Data Science and AI - Marketing Mix and Resource Optimization
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Overview
Job Description
Job Description
About This Role: Associate Director, Data Science and AI - Marketing Mix and Resource Optimization, holds a crucial position within our Data Science team, spearheading the creation of cutting-edge modeling solutions that facilitate strategic business decisions across Marketing, Medical, Sales, and Access. In this role, you will lead impactful data science projects focusing on marketing mix optimization, machine learning-based personalization, and strategies to enhance field force effectiveness. As a key contributor, you will drive initiatives while collaborating with cross-functional teams to ensure that data outputs are not only actionable and accurate but also scalable and aligned with brand priorities. Your role as a thought partner to commercial leadership will involve advocating for the use of data and AI to deliver substantial business value. You will fit into our business structure as an integral part of the team, contributing to the growth and innovation of our data-driven strategies.
What You’ll Do:
- Lead development and deployment of Marketing Mix Models (MMM) to measure channel-level promotional impact
- Quantify ROI across field force, digital, media, speaker programs, and patient initiatives
- Build resource allocation optimization frameworks to improve commercial investment efficiency
- Support annual brand planning and in-year budget reallocation through scenario modeling
- Execute the long-term data science and AI vision, ensuring alignment with enterprise capability roadmaps and commercial priorities.
- Act as a trusted partner to insights and marketing teams, demonstrating rigor and knowledge in data science algorithms.
- Serve as the primary data science partner for U.S. commercial brand teams, translating business objectives into analytical frameworks.
- Guide business stakeholders through insight interpretation and activation, ensuring outputs are integrated into workflows.
- Provide technical expertise and thought leadership on the development of analytical tools and proprietary data products.
- Promote analytical rigor, responsible experimentation, and model governance best practices.
- Collaborate with a high-performing team of data scientists, encouraging learning and experimentation.
- Manage relationships with external analytics partners, ensuring alignment with internal teams for solution delivery.
Who You Are:
You are a data scientist with strong methodological expertise and business acumen, possessing a leadership presence and a passion for tackling ambiguous challenges. You excel at the intersection of data science and actionable insights, building scalable machine learning pipelines that inform strategic decisions. As a functional expert, you also enjoy guiding and mentoring team members, fostering collaborative problem-solving environments. Your understanding of responsible AI principles and standards complements your technical proficiency, making you an ideal candidate for this role.
Required Skills:
- Minimum 7 years of hands-on analytics or data science experience, including at least 4 years leading data science product builds, teams, or programs.
- Must have experience within Pharma/Biotech working with Marketing Mix and Portfolio Optimization
- Strong command of statistical modeling supervised and unsupervised learning, A/B testing, and time-series forecasting.
- Experience deploying data science solutions in a commercial setting, ideally within pharma, biotech, or healthcare.
- Proficient in Python, R, SQL, and Snowflake; experience with Power BI, Tableau, or other data visualization tools.
- Proven track record of designing and implementing, marketing optimization models, and omnichannel analytics.
- Strong communication and influencing skills; comfortable presenting to senior stakeholders and cross-functional teams.
Preferred Skills:
- Master’s degree in data science, Statistics, Engineering, Computer Science, Business Analytics, or related field.
Additional Information
The base compensation range for this role is: $170,000.00-$233,750.00Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
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