Associate Director - Paid Media, Omnichannel

Direct AgentsNew York, NY

$105,000 - $120,000 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Compensation

$105,000-$120,000/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

We’re seeking an Associate Director, Paid Media to lead and grow a portfolio of client relationships while managing a team of channel experts. You’ll bring hands-on activation experience in at least one paid channel, sharp strategic thinking, and the ability to present complex media solutions with clarity and confidence. This is a high-impact, client-facing leadership role designed for someone ready to shape omnichannel strategy across a range of industries and business models.

This NYC based role has a competitive salary range of $105,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

Key Responsibilities

Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms.
Own client relationships: Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.
Activate & Optimize: Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels.
Manage a team: Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts.
Drive innovation: Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.
Reporting & Insights: Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders.
Collaborate cross-functionally: Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs.

What We’re Looking For

5–7+ years of digital media experience, ideally in an agency setting.
In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.).
Proven success managing and growing multiple client accounts simultaneously.
Strong people management skills — experience leading and developing junior to mid-level team members.
Exceptional presentation and communication skills; comfortable leading meetings with senior-level clients.
A strategic mindset with strong attention to detail, timelines, and KPIs.
Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.

What Sets Us Apart

Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge. This isn’t a buzzword; it’s operational.

Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners. 7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.

Compensation & Benefits

Competitive salary of $105,000 - $120,000 depending on experience, plus performance-based bonus structure
Regular performance reviews with quarterly growth path check-ins
Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)
15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave
New MacBook Pro and access to cutting-edge AI tools across the agency
Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership
Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition

Location: This role is based at our NYC headquarters. You must reside or be willing to relocate within commuting distance.

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. Questions? Email hrconcerns@directagents.com

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FAQs About Associate Director - Paid Media, Omnichannel Jobs at Direct Agents

What is the work location for this position at Direct Agents?

This job at Direct Agents is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Direct Agents?

Candidates can expect a pay range of $105,000 and $120,000 per year.

What employment applies to this position at Direct Agents?

Direct Agents lists this role as a Full-time position.

What experience level is required for this role at Direct Agents?

Direct Agents is looking for a candidate with "Director" experience level.

What benefits are offered by Direct Agents for this role?

Direct Agents offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Leave, Parental and Family Leave, Career Development, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Direct Agents?

You can apply for this role at Direct Agents either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.