Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease
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Overview
Job Description
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference.If this is your profile, we want to hear from you.
The Associate Director, Omnichannel Marketing & Media will play a critical leadership role in shaping omnichannel strategy and designing data-driven engagement solutions within Alzheimer’s disease. This leader will define and optimize integrated customer strategies across consumers, primary care physicians, and key support partners, ensuring programs are insight-led, measurable, and aligned to business priorities. This role requires a strategic, analytically rigorous marketer with deep pharmaceutical experience and a strong track record of translating insights into scalable, customer-centric solutions. The ideal candidate brings experience leading/implementing strategy across consumer, primary care, and rare disease environments, with the ability to operate effectively across complex stakeholder groups in a fast-paced, matrixed organization. Experience in market access or diagnostics is a strong plus.Key Responsibilities
Lead the development,activation, implementation and optimizationof omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumersand health care providers
Design and implement integrated media campaignsleveragingdigital, CRM, and weband fieldplatforms to drive engagement across the customer journeyand achieve business outcomes
Partner cross-functionallywith Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to businessobjectives.
Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies.
Establish test and learn methodologies,identifyingand testing hypotheses in channels toestablishproof of concept
Own andoptimizeCRM and web solutions to support scalable, customer-centric engagement at key moments of influence.
Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery.
Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences.
Knowledgeable and experienced with key solutions includingretargeting, nextbest action, field suggestions, LLM, machine-learning,
Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor.
Contribute to enterprise-wide omnichannel capability-building, sharing best practices and elevating standards across teams.
Operate effectively within a matrixed environment, balancing multiple priorities whilemaintainingstrong accountability for outcomes.
Qualifications
Minimum of 8+ years of pharmaceutical or life sciences marketing experience, withdemonstratedsuccess in omnichannel strategy, data-driven solution design, and media activation.
Provenexpertisein omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions.
Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches.
Experience working with analytics teams and translating insights into measurable marketing impact.
Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners.
Experience across consumer, primary care, and rare disease marketing is strongly preferred, withdemonstratedsuccess navigating complex therapeutic areas and customer ecosystems.
Experience with market access and/or diagnostics is a plus.
Agency management experience and direct collaboration with analytics partners strongly preferred.
Strategic mindset with a strongtrack recordof execution excellence andresultsdelivery.
Highly analytical, detail-oriented, andoutcomes-focused, with a passion for continuous improvement.
This position is hybrid in Nutley, NJ and requires working in office weekly (Tuesday, Wednesday and Thursday).
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Eisai Salary Transparency Language:
The annual base salary range for the Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease is from :$189,000-$248,000Under current guidelines, this position is eligible to participate in : Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan.Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.
Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://careers.eisai.com/us/en/compensation-and-benefits.
Certain other benefits may be available for this position, please discuss any questions with your recruiter.
Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status.Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.
Eisai Inc. participates in E-Verify. E-Verify is an Internet based system operated by the Department of Homeland Security in partnership with the Social Security Administration that allows participating employers to electronically verify the employment eligibility of all new hires in the United States. Please click on the following link for more information:
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