Associate Director International Marketing & Publicity

SourcebooksNew York, NY

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Job Description

Sourcebooks is seeking a strategic, detail-driven Associate Director, International Marketing & Publicity to create and execute bold, coordinated campaigns for approximately 20-30 titles each season.As the central project lead between U.S. marketing teams, International Sales, and global affiliates, you’ll guide author and agent relationships, shape campaign strategy, and ensure streamlined workflows, coordinated timing, and author-specific best practices across markets.The ideal candidate brings 5–10 years’ experience in book publishing—marketing or publicity preferred—as well as a genuine interest in international publishing and a strong understanding of global market dynamics. You should have outstanding presentation, interpersonal, and cross-cultural communication skills, meticulous attention to detail, and be a highly organized self-starter who can manage multiple projects, reprioritize as needed, and build trust with authors and agents in a fast-paced environment.The salary range for this role is $95,000 - $105,000 annually. We determine starting pay based on a thorough evaluation of job-related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications. This is a hybrid position is based in Naperville, Illinois or New York and may require days in office depending on the needs of the team.What You'll Do:

Develop and lead bold, coordinated international marketing and publicity campaigns for 20–30 titles each season.
Serve as the central project lead between U.S. marketing teams, International Sales, and global affiliates.
Guide author and agent relationships while shaping campaign strategy and execution.
Ensure streamlined workflows, coordinated timing, and market-specific best practices across regions.
Manage Sourcebooks’ presence at major international book fairs (including booth planning, shipping/logistics, and seasonal catalogs).
Represent International Marketing in author and agent meetings.
Present at International Sales conferences.
Oversee and grow the Sourcebooks International Instagram account.
Track and report campaign progress to internal stakeholders and authors, providing clear, contextual insights.
Collaborate with Vertical Marketing, Retail Marketing, and International Sales to identify and maximize cross-market opportunities.
Manage and mentor the Associate Manager, International Marketing & Publicity.
Partner closely with the International Sales team to align priorities and execute integrated global campaigns.

What You Bring:

5–10 years of experience in book publishing (marketing or publicity preferred).
Strong organizational skills and exceptional attention to detail.
Proven ability to manage multiple projects and priorities in a fast-paced, global environment.
Outstanding presentation and cross-cultural communication skills.
A proactive, solutions-oriented mindset with strong initiative

Why Sourcebooks? As Newsweek’s #2 Most Loved Workplace in 2024 and a recognized leader in innovation by Fast Company (2024 Most Innovative Companies, 2023 Best Workplaces for Innovators), we use a mission-driven, data-centered approach to drive success for our authors and their books. We’re a thriving entrepreneurial company that creates books that transcend categories and defy odds, and we’ve been honored with hundreds of national bestsellers and awards. We are passionate book lovers dedicated to connecting books to readers in innovative ways. Story by story, book by book, we have changed more than 300 million lives. Join us as we change 300 million more!Ready to Apply:Please submit your resume, salary requirements, and cover letter detailing your relevant experience and interest in this role. Applications without a cover letter will not be considered. Show us your passion and creativity — we’re looking for someone who’s as enthusiastic about this opportunity as we are! Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off. Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

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FAQs About Associate Director International Marketing & Publicity Jobs at Sourcebooks

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This job at Sourcebooks is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

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