Associate Director Of External Relations, School Of Law

Job Posting:

JR101486 Associate Director of External Relations, School of Law (Open)

Department:

UBalt Law School Development, PM

Position Type:

Regular

Open Date:

11-07-2025

Close Date:

$75,000 - $95,000

Job Description:

The Associate Director of External Relations is a key member of the External Relations team whose primary role is to lead alumni relations and community engagement initiatives that bring important constituencies together, raise the profile of the law school and its community members, and build a sense of pride and a culture of support for the School of Law. In conjunction with the Director and the senior leadership team, the Associate Director of External Relations engages with key stakeholders within and outside of the law school, including alumni, faculty, students, staff, and community partners (i.e., bar associations, law firms, development/advancement and other key partners) to build connections and advance the work of External Relations and build a pipeline for development/advancement efforts.

The Associate Director also plays a vital role in implementing the communications and marketing strategy for the law school. Specifically, the Associate Director leads alumni communications development and implementation, as well as develops and promotes content for the school's print, web and social media platforms. In partnership with the Director, the Associate Director also works with traditional media and with social media to market the law school and expand the presence of the law school in the region and nationally.

The position will primarily be on-campus with some remote work.

Key Responsibilities:

Alumni Engagement

• Build, maintain, and implement a comprehensive alumni engagement program designed to provide opportunities for alumni to commune, serve, and develop professionally and personally through board engagement and leadership, communications, events, and programming that enhances pride, dedication, and support for UBalt Law.
• As part of the alumni engagement program:
• Provide strategic and operational management support and administrative guidance for the UBalt Law Alumni Association (UBLAA) by, among other things, supporting membership and annual activities - including, but not limited to, planning meetings and gatherings, ensuring that Bylaws remain current, and providing strategic guidance and operational assistance to UBLAA leadership and committees to help move forward the work of UBLAA.
• Serve as the primary contact for UBLAA Board members as they move forward UBLAA efforts.
• Plan, manage, and execute all UBLAA events, including regular alumni gatherings, networking events, and Alumni Awards.
• Working with the Events Coordinator, ensure that all alumni events are properly scheduled and calendared.
• Create strategy for, draft, and implement most alumni communications to both internal and external constituencies, including UBLAA communications, events, invitations, social media, website, and individual inquiries.
• Maintain and develop alumni contact lists and other engagement information.
• For all law school events that involve an alumni component (whether planned within External Relations or outside of the team), engage with interested constituencies (e.g., Law Career Development Office (LCDO)/ Office of Student Affairs (OSA)/Admissions/student groups/organizations/journals) to ensure proper coordination occurs and proper alumni engagement strategy is infused into the planning and implementation.
• Strategize and develop plans for individual alumni engagement that leverage relationships and support development efforts and work closely with development/advancement colleagues to build a pipeline from alumni relations to development/advancement efforts.
• Draft and publish a regular alumni newsletter.
• Collect and regularly publish alumni class notes.
• Gather and share information internally and externally regarding alumni opportunities to engage and serve and highlight alumni accomplishments and accolades through various platforms.
• Lead preparation of alumni-focused communications and invitations.
• Assist with Dean's Development Circle meetings, event planning, and relationship-building efforts, as needed.
• Contribute to the writing and production of the Baltimore Law magazine.
• Develop alumni engagement assessment metrics/tools and feedback mechanisms to make sure alumni engagement work is most effective.
• Serve as a key contact and partner with the University Office of Advancement and External Relations as they lead wider University alumni relations and development efforts.

Partnership Management

• Serve as a primary point of contact for law firm and bar associations and continue to build out relationships (approx. 30+ partnerships across greater Baltimore and Maryland area and DMV).
• Regularly collaborate with and convene internal and University partners (LCDO, OSA, Admissions, OAER, Office of Academic Affairs, Events Coordinator, etc.) to identify and coordinate meaningful ways to encourage, infuse, and nurture alumni engagement, partner, community, and other external relations.
• Research and manage prospects; information preparation and sharing/briefings for events/engagements.
• Partner with University OAER to submit alumni changes to be made to Raiser's Edge accounts.

Online Presence and Internal and External Digital Content & Promotion

• Manage operation and postings on UBalt Law's social media sites, including LinkedIn, Facebook, Instagram, and X. Post platform appropriate content weekly. Consult with University digital content specialist monthly and find ways to leverage University social media. Create content based on student stories, alumni stories, partner stories, faculty/center/clinic/departmental news. Promote law magazine articles and other internal and external accolades and accomplishments. Assist in growing social media presence across all social channels. Set the tone and voice across platforms and outward communication of messaging and responses including monitoring of conversations and proactively managing potential issues.
• Develop and/or oversee the development of digital signage in the law school on three display screens, including the design and scheduling of content for messaging and event promotion.
• Assist Director with marketing initiatives, Association of American Law Schools (AALS) submissions and other promotional submissions, and respond to media inquiries, as needed.
• As needed, make sure the law school's website is updated, the content is concise and consistent with the overall branding and positioning of the law school and university, and the messaging supports long-term marketing strategy and goals.
• Produce and monitor metrics and measures to track and expand law school presence on social media platforms.
• Assist in engaging with faculty members, staff and students to understand their needs and improve the content of the website and the law school's presence in all aspects of the law school's website.
• Develop webinars and panels, and edit and post recordings on YouTube and to share on social media.
• Assist in gathering and creating news from law school stakeholders, including faculty and law alumni and promote news and events through appropriate platforms to key constituents.
• Promote key law school events. For major law school events, provide promotion and media relations support, signage, and VIP and alumni engagement management, as needed.

Other Duties as Assigned

• Assist with other law school projects as assigned by the Director and/or Associate Dean to support the law school.
• Ensure regular "clearing" of forms (gifts, photo requests, alumni engagement, alumni class notes, etc.)

Minimum Qualifications:

• Bachelor's degree
• 5 years of work related to the alumni relations, community engagement, communications and/or marketing fields.

Preferred Qualifications:

• Master's degree
• 7 years of work related to the alumni relations, community engagement, communications and/or marketing fields.

Required Knowledge, Skills and Abilities:

• Requires excellent writing, editing, organizational, communication, and interpersonal skills.

• Must be able to successfully multitask and keep track of several varying responsibilities and timelines at once.

• Must be able to work collaboratively and with the highest degree of professionalism with a range of stakeholders, including students, faculty, staff, university colleagues, alumni and the general public.

• Traditional media as well as social media proficiency (e.g., Linked In, Facebook, Instagram, etc.).

• Experience managing and updating websites.

• Experience with creation and production of publications and/or marketing materials and campaigns.

• Familiarity and experience with email service providers, email segmentation, targeting and A/B testing tools to maximize response rates.

• Experience partnering with alumni engagement and development teams and overall understanding of website design with regard to functionality and navigation.

• Experience with Google Analytics, graphic design software, and web content management systems. Strong MS Office Suite Skills (Excel, Word and PowerPoint). Experience with CANVA and Adobe Premiere Pro, as well as experience editing short videos would be a plus.

We offer a competitive benefits package, including health, life, prescription, and dental plans, tuition remission benefits, paid leave (22 days of annual, 15 days of sick, 3 days of personal, and 14-15 holidays) and retirement plans with employer contributions. You can see more details on our benefits here.

Additional Job Information:

The University of Baltimore ("UBalt" or "University") does not discriminate on the basis of sex, gender, race, religion, age, disability, national origin, ethnicity, sexual orientation, gender identity, or other legally protected characteristics in its programs, activities or employment practices. UBalt is an Equal Opportunity/ADA Compliant Employer & Title IX Institution.