Associate Director of Product Marketing
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Overview
Schedule
Full-time
Career level
Executive
Remote
Remote
Compensation
$120,000-$130,000/year
Benefits
Career Development
Job Description
Associate Director, Product MarketingLocation: RemoteTeam: MarketingAbout DigitalzoneDigitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact.As we continue to scale both our media and software offerings, we are investing in building a modern product marketing function to sharpen our narrative, strengthen our go-to-market execution, and better connect our solutions to real customer outcomes.The RoleWe’re hiring an Associate Director of Product Marketing to help shape how our products and solutions show up in the market. This is a build-phase role—ideal for someone who is excited to roll up their sleeves and help define, refine, and scale our product marketing function. You’ll partner closely with Marketing leadership, Product, and Sales to:
- Strengthen our product narratives
- Elevate our sales enablement materials
- Bring customer stories to life in a more compelling, market-facing way
- Help develop and refine clear, differentiated positioning for Digitalzone’s core offerings
- Translate complex solutions into simple, compelling messaging
- Ensure consistency across decks, campaigns, website, and sales conversations
- Partner with leadership to evolve our category narrative over time
- Conduct a full audit of existing sales collateral to identify gaps and opportunities
- Build and maintain a scalable sales enablement library (pitch decks, one-pagers, battlecards, etc.)
- Partner with design to elevate the quality and consistency of materials
- Create a process for ongoing updates, version control, and field feedback
- Ensure Sales teams are equipped with clear, compelling, and effective storytelling assets
- Own the development of high-impact case studies that connect:
- Customer challenges
- Digitalzone solutions
- Measurable business outcomes
- Transform existing client results into compelling narratives—not just summaries
- Build a repeatable framework for capturing, writing, and scaling customer stories
- Partner with Sales and CX to identify strong story candidates and bring them to life
- Ensure case studies can flex across formats (sales decks, one-pagers, website, events)
- Stay close to competitors and broader B2B demand gen trends
- Support the development of battlecards and differentiation narratives
- Identify emerging opportunities and whitespace in the market
- Partner with Sales on high-priority accounts and strategic opportunities
- Support pitch development with strong messaging and solution framing
- Contribute to storytelling for complex or high-value deals
- Participate in select client conversations as a subject matter expert
- Support webinars, virtual events, and key content initiatives
- Moderate webinars and contribute to high-impact content experiences
- Help bring Digitalzone’s POV to life across research, presentations, and campaigns
- 6–9+ years in product marketing, solutions marketing, or strategic B2B marketing roles
- Strong ability to craft compelling narratives and simplify complex solutions
- Experience building or improving sales enablement materials that drive real impact
- Proven ability to turn customer results into engaging case studies and stories
- Deep understanding of B2B demand generation and buyer behavior
- Experience supporting sales teams in strategic or enterprise deal cycles
- Excellent written and verbal communication skills
- Comfortable operating in a fast-moving, build-stage environment
- The foundation exists, but the narrative, enablement systems, and storytelling need to be elevated
- You’ll have direct access to leadership and influence on how we go to market
- You’ll help define what “great” looks like for product marketing at Digitalzone
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FAQs About Associate Director of Product Marketing Jobs at Digitalzone
What is the work location for this position at Digitalzone?
This job at Digitalzone is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Digitalzone?
Candidates can expect a pay range of $120,000 and $130,000 per year.
What employment applies to this position at Digitalzone?
Digitalzone lists this role as a Full-time position.
What experience level is required for this role at Digitalzone?
Digitalzone is looking for a candidate with "Executive" experience level.
Does Digitalzone allow remote work for this role?
Yes, this position at Digitalzone supports remote work, giving candidates the flexibility to work outside the primary office location.
What benefits are offered by Digitalzone for this role?
Digitalzone offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Digitalzone?
You can apply for this role at Digitalzone either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.