Associate Manager, Paid Social

About the Role

The Associate Manager of Paid Social will be responsible for supporting Paid Social activation and performance for Gap Inc brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc. and will leverage a deep understanding of innovative Paid Social strategies and best practices. You will be reporting into the Sr Manager of Paid Social and you will work closely with the Channel Planning team and Gap Inc.’s media agency to drive efficiency and effectiveness in Paid Social investment.

What You'll Do

• Play a pivotal role in managing day-to-day Paid Social investment and in partnership with Gap Inc’s media agency and Paid Social brand leads. 

• Partner closely with Senior Managers in delivering Paid Social creative and commecial results and recommendations to Brand partners and Channel Planning.

• Own Paid Social campaign tracking generation to ensure media results are captured in measurement models accordingly.

• Manage weekly creative insights and recommendations in partnership with Paid Social brand leads and champion best practices in support of Gap Inc’s goal to become best-in-class in the channel.

• Partner with brand creative, organic social, and copy team to source assets for ad hoc tests and initiatives.

• Regularly review Paid Social innovation, opportunities, and best practices that will help elevate Gap Inc’s brands in the marketplace.

• Lead packaging and socialization of platform insights, capabilities, and trends.

• Providing ongoing direction to agency and platform partners on seasonal and commercial priorities.

• Support Paid Social Senior Managers with financial responsibilities including spend actualization and validation.

Who You Are

• 3+ years experience in planning and executing paid social campaigns and investment, preferably at a large retail organization or agency.

• Deep knowledge of Paid Social channels, technologies, best practices, and trends.

• ​Strong reporting and analytic skills with a high level of attention to detail and accuracy in execution.

• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change.

• Exceptional communication and interpersonal skills, with the ability to manage multiple tasks and timelines.

• Self-starter with an innate sense of curiosity, continuously improve ways of working, and eagerness to test and learn and infuse strategic thinking into your work.