Associate Manager, Marketing - CRM

The GapFolsom, California

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Overview

Schedule

Full-time

Career level

Senior-level

Job Description

About the Role

Associate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.

What You'll Do

Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goals
Ownership of collaborative planning with day to day execution of Email and SMS campaigns, including QA
Support channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)
Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.
Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.
Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholders
Interested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiency
Leverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.
Collaborate with Data Science team to enhance data collection and analytic capabilities

Who You Are

Highly analytical mindset with the ability to think creatively and problem solve
Strong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platforms
Experience with A/B testing, marketing attribution models, performance measurement frameworks
Excellent communication skills, with the ability to present finding in both technical and nontechnical stakeholders
Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.
Curiosity about customer behavior and translating to actionable opportunities
Experience working in a fast-paced, results driven environment with multiple priorities
Strong business acumen and strategic thinking to drive growth initiatives in Email and SMS programs

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FAQs About Associate Manager, Marketing - CRM Jobs at The Gap

What is the work location for this position at The Gap?

This job at The Gap is located in Folsom, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Gap?

Employer has not shared pay details for this role.

What employment applies to this position at The Gap?

The Gap lists this role as a Full-time position.

What experience level is required for this role at The Gap?

The Gap is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at The Gap?

You can apply for this role at The Gap either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.