Associate Marketing Manager

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States.  Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE: Onsite

LOCATION DETAILS: 4 days work onsite in Farmers Branch Headquarters, Friday flex day

WORK HOURS: Full time exempt

HOW YOU WILL MAKE AN IMPACT

BSN SPORTS is seeking a detail-oriented, collaborative Associate Campaign Marketing Manager to support the development and execution of marketing campaigns for Sideline, our direct-to-consumer spirit wear division and assist on relevant My Team Shop marketing campaigns. Sideline delivers apparel and fan gear for students, parents, and supporters, and this role plays a key part in bringing product stories, seasonal initiatives, and brand moments to life across digital channels. This role partners closely with cross-functional teams—including Creative, Copy, Merchandising, Channel Owners, and Analytics—to develop clear creative briefs, manage campaign workflows, and support the execution of omnichannel, conversion-driven campaigns. With an ownership mindset, you’ll help build and evolve a comprehensive content playbook that supports both brand and performance goals. Success in this role requires strong organization, clear communication, creative judgment, and comfort operating in a fast-moving, highly collaborative environment.

WHAT YOU WILL DO

Campaign & Creative Brief Development

• Support campaign planning for Sideline product stories, promotional moments, and brand awareness initiatives
• Develop clear, actionable creative briefs outlining: Campaign objectives, Target audiences, Promotional positioning and messaging hierarchy, KPIs and success metrics
• Adapt campaign briefs for omnichannel execution, including email, organic social, paid media (Meta and Google), and additional digital channels
• Curate and select imagery that aligns with brand standards and supports strong visual storytelling

Creative Team Collaboration & Briefing

• Lead creative briefings with designers, copywriters, and cross-functional partners to ensure clarity on goals, requirements, and timelines
• Maintain ongoing communication with creative teams to support efficient asset development and alignment with campaign strategy
• Partner with Merchandising to ensure accurate product details and alignment with key product priorities and new product and brand launches

Creative Review & Feedback Management

• Gather, evaluate, and consolidate stakeholder feedback into clear, actionable creative direction
• Ensure creative assets align with brand guidelines, messaging hierarchy, and campaign objectives
• Help resolve conflicting feedback and guide teams toward a cohesive final execution

Campaign Execution & Optimization

• Coordinate with channel owners to ensure seamless handoff of creative assets, targeting requirements, and timely campaign launches
• Partner with Analytics to review campaign performance and identify creative optimization opportunities
• Support onsite marketing needs, including universal banners and promotional messaging
• Work within backend CRM systems to implement promotional logic and campaign setup
• Apply performance insights and learnings to improve future campaigns and drive stronger engagement and conversion

Project & Workflow Management

• Plan major campaign themes in advance to enable strong collaboration with Creative and Merchandising teams
• Use Asana to manage timelines, tasks, deliverables, and approval workflows
• Maintain accurate documentation of briefs, feedback cycles, and creative versions
• Identify opportunities to streamline processes across Marketing, Creative, and Merchandising
• Collaborate on campaign photoshoot planning to maximize budget efficiency and elevate visual assets

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Consumer-first mindset with a focus on customer experience and measurable outcomes
• Proactive, adaptable working style with the ability to manage both planned initiatives and urgent needs
• Familiarity with paid and organic digital channels and omnichannel campaign execution
• Strong project management skills with high attention to detail
• Clear written and verbal communication skills for cross-functional collaboration
• Proven ability to work effectively with Creative, Copy, Merchandising, and Digital teams
• Ability—or strong interest—in using performance insights to refine creative strategy preferred
• Understanding of messaging hierarchy and its impact on marketing KPIs
• Knowledge of visual storytelling principles and image selection best practices

EDUCATION/EXPERIENCE

• 2–4 years of experience in digital marketing, project management, or a related field
• Experience using marketing and collaboration tools such as Asana, Miro, Figma, and CMS platforms
• Experience evaluating campaign performance and understanding ROI relative to business goals
• Experience in D2C, eCommerce, retail, apparel, or sports marketing preferred
• Experience partnering with Merchandising or working in a product-driven environment preferred
• Experience working with external agencies or contract partners preferred

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.  

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.