Associate Marketing Manager, Loyalty

Our purpose at Peet’s Coffee is the pursuit of better, better coffee, for people and the planet. Our ambition is to become the chosen brand for coffee lovers around the world, and we know earning that place means an uncompromising focus on quality, craft, and authenticity.  

As part of Keurig Dr Pepper and JDE Peet’s, the world’s leading pureplay coffee company, Peet’s is growing as a global coffee brand anchored by a clear set of values that reflect who we are today and where we’re going. We Dare to Amaze, Own It, Make It Simple, and Win Together challenging ourselves every day to do better than the day before. 

We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup. 

We’re seeking an Associate Marketing Manager, Loyalty to own execution for our Peetnik Rewards loyalty program. You’ll design, build, and optimize batch campaigns and automated lifecycle journeys across email, push, and in-app—partnering with design, product, retail operations, and other marketers to drive adoption, engagement, and retention. This is a full-time, exempt level role.

Salary

$89,000 - $100,000

Location

Emeryville, CA – Hybrid, 3 days onsite

What You Will Do:

• Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
• Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution. Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
• Partner with Retail Marketing team to execute and report on retail coffeebar blast campaigns for seasonal product launches, offers or surveys.
• Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
• Segment & personalize communications—analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
• Leverage data & reporting—define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
• Communicate clearly—present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
• Iterate rapidly—test boldly, learn quickly, and apply process improvements to maximize member value.
• Drive simultaneous projects—manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.

Who You Are:

• Fully engaged with a positive attitude
• An effective communicator verbally and in writing
• Self-motivated and always looking for new ways to contribute
• Highly organized and detail-oriented
• Able to multitask while meeting daily deadlines
• Effective at time management, planning, and prioritization

Qualifications:

• Bachelor’s degree
• 4+ years CRM, lifecycle, or retention marketing experience
• Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
• Proven track record with A/B (and ideally multivariate) testing and performance analysis
• Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
• Exceptional written and verbal communication
• Self-starter attitude and passion for continuous optimization
• Bonus: Prior experience with loyalty programs

This description outlines the role’s essential functions but may evolve with business needs.

What We Offer:

We’re proud to offer a comprehensive package for full-time employees, including:

• Recharge Time – Paid vacation, holidays, and sick days.
• Health & Wellness – Medical, dental, and vision coverage.
• Future You – 401(k) plan with generous match program to help you save.
• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
• Everyday Perks – Free coffee, fresh baked goods, and discounts.
• Growth & Support – Career development and an Employee Assistance Program when you need it.

The target annual base salary range for this position is $89k – $100k. The actual base salary offered will depend on a variety of factors, including the applicant’s qualifications, years of relevant experience, specific and unique skills, level of education, certifications or licenses, other legitimate non-discriminatory business factors, and the geographic location of the role. In addition to base pay, individuals in this position may also be eligible to earn bonuses.

Additional Information

At Peet’s, we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race, color, creed, religion, gender, age, marital status, national origin, sexual orientation, gender identity, citizenship status, disability, genetic information, uniform service, veteran status, or any other category protected under federal, state, or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local ordinances.

Peet’s is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation, please contact employeerelations@peets.com.