Associate Marketing Manager - Advertising
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Overview
Job Description
Job Description:
ABOUT TTI
Techtronic Industries is a fast-growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floor Care for Do-It-Yourself (DIY), professional and industrial users in the home improvement, repair, maintenance, construction, and infrastructure industries. The company is committed to accelerating the transformation of these industries through superior environmentally friendly cordless technology. At TTI Greenville, our brands RYOBI and RIDGID are recognized worldwide for their deep heritage and cordless product platforms of superior quality, outstanding performance, safety, productivity, and compelling innovation.
JOB SUMMARY
The Digital Performance & Insights Analyst will be responsible for analyzing, interpreting, and reporting on organic and paid media performance across social, digital advertising, and broader media channels. This role will partner closely with marketing, media, and leadership teams to translate complex data into insights that inform media investment, optimization, and business decisions.
RESPONSIBILITIES / SKILLS
- Performance Measurement: Analyze performance and deliver clear and accurate reporting across organic, paid social, and digital advertising channels.
- Insight Generation: Identify trends, drivers, and opportunities that influence media and business performance.
- Collaboration: Partner with cross-functional teams to provide insights that inform optimization and planning. Develop measurement framework with finance teams to evaluate ROI, efficiency, and incrementality.
- Decision Support: Connect media metrics to financial and business outcomes to guide strategic decisions, including ROI, efficiency, and incrementality analysis
- Measurement Evolution: Development and refinement of media measurement frameworks, reporting, and dashboards.
- Insights Development: Synthesize large data sets into concise, actionable insights for leadership
- Performs other related duties as assigned.
CRITICAL SUCCESS FACTORS
- Interpersonal Skills – ability to quickly establish rapport and credibility with project team members and key business contacts.
- Communication Skills – ability to effectively exchange ideas and information with cross-functional teams and clearly present performance, findings, recommendations, strategies, and results both orally and in writing to all levels of the organization.
- Technical Skills – demonstrates knowledge and expertise with advertising and marketing measurement and an ability to evaluate new tools for fit and application to solve evolving business requirements.
- Business Knowledge – awareness of business, particularly in the assigned area of responsibility.
- Analytical Skills – ability to analyze and identify trends and performance drivers.
EDUCATION AND EXPERIENCE
- 3+ years of experience in digital analytics, media analytics, or performance measurement
- Strong proficiency in Excel; experience with dashboards and data visualization tools preferred
- Experience working with media metrics, financial data, and performance KPIs
- Proficiency in Excel and PowerPoint
- Familiarity with web analytics platforms (Google Analytics)
- BS/BA degree preferred (Analytics, Marketing, Finance, or related field)
PHYSICAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 30 pounds at times.
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