Associate Marketing Operations Specialist

About CareScout:Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience to help all Americans age with confidence. At CareScout, we are reimagining how families plan and pay for long-term care. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a division of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

Position Title: (P1) Associate Marketing Operations Specialist

Location:

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.

Your Role:

We are looking for an Associate Marketing Operations Specialist to keep our workflows and event management processes running efficiently and effectively. As part of our Marketing Operations team, this role will play a key role in how work moves into and through the team, with a focus on partnering closely with the Distribution and Brand teams to plan, coordinate, and execute our events strategy.

This role will report to the Senior Manager, Marketing Technology and Operations as part of the Enterprise Brand, Marketing, and Transformation team. The ideal candidate will bring strong attention to detail, a customer-centric mindset, and a proactive sense of urgency to their role. They are curious, persistent, and deadline oriented. They ask thoughtful questions to understand needs and context, thrive in fast-paced environments, find energy in working on multiple projects at once, and enjoy facilitating the design process with partners and clients.

What you will be doing:

• Monitoring and facilitating the flow of projects through our workflow system (Monday.com), ensuring work is prioritized, visible, and progressing on schedule

• Coordinating logistics, sponsorships, and brand presence at regional and national industry events

• Provide administrative support for events by coordinating registrations, managing details, and supporting pre‑event logistics.

• Executing on a range of administrative tasks in support of our Brand and Marketing efforts  

• Monitoring and advocating for adherence to our brand standards across creative development and review processes

• Identify and implement opportunities for continuous improvement in our workflows, tools, and ways of working

• Serving as a key point of contact between Marketing Operations, Brand, and Distributions teams to ensure alignment and smooth executions

• Other duties as assigned

What you bring:

• 2+ years’ experience in a process-oriented, coordination, or operations role; experience working with a workflow system (ServiceNow, Monday.com, Asana, etc) preferred

• Strong aptitude building and maintaining relationships as well as influencing and collaborating with stakeholders at multiple levels

• Ability to negotiate competing priorities and quickly adapt to changing priorities

• Able to manage a high-energy environment and multiple deadlines with a positive, solutions-oriented, can-do attitude

• Collaborative and proactive approach to work with strong sense of ownership and follow-through

• Comfortable with technology; ability to quickly learn and navigate different online systems, including event registration and vendor platforms

• Multichannel expertise across web, print, social media, video, and email

• Strong written and verbal communication skills,  with the ability to clearly convey status, risks and next steps

• Experienced in working within multi-functional teams and matrix organizations

Employee Benefits & Well-Being

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives

• Comprehensive Healthcare Coverage

• Multiple 401(k) Savings Plan Options

• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)

• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave

• Disability, Life, and Long-Term Care Insurance

• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support

• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)

• Caregiver and Mental Health Support Services