Automotive Business Development/ Social Media Specialist

Irwin Lincoln Mazda, a family-owned and operated dealership serving our community since 1960, is seeking a creative, driven, and results-oriented Business Development / Social Media Specialist to join our team. This role blends customer engagement, lead development, and social media strategy to support both Sales and Service growth while strengthening our online presence.

Position Overview

The Business Development / Social Media Specialist will manage inbound and outbound customer communication while creating engaging social media content that reflects the Irwin Lincoln Mazda brand. This individual will play a key role in lead follow-up, appointment setting, customer retention, and online engagement.

Key Responsibilities

Business Development (BDC):

• • • Handle inbound and outbound leads via phone, email, text, and online platforms
    • Schedule sales and service appointments and confirm appointments
    • Follow up with prospects, service clients, and lost opportunities
    • Support customer retention and reactivation campaigns
    • Maintain accurate customer records and notes in the CRM
    • Work closely with Sales and Service teams to maximize show and close rates

Social Media & Digital Engagement:

• • • Create, post, and manage content across social media platforms (Facebook, Instagram, etc.)
    • Capture photos and short-form videos of vehicles, staff, and dealership events
    • Monitor and respond to online comments, messages, and inquiries in a timely manner
    • Assist with promotions, events, and special campaigns
    • Ensure brand consistency and professionalism across all platforms
    • Track engagement, lead activity, and campaign performance

Qualifications

• • • Prior experience in automotive BDC, customer service, or social media marketing preferred
    • Strong written and verbal communication skills
    • Comfortable speaking with customers via phone, text, and digital platforms
    • Creative mindset with attention to detail
    • Ability to multitask in a fast-paced dealership environment
    • Experience with CRM systems and social media platforms
    • Basic photo/video capture and editing skills a plus
    • Valid driver’s license

What We Offer

• • • Competitive compensation
    • Medical and dental benefits
    • Paid time off and holidays
    • 401(k)
    • Training and professional development
    • Career growth opportunities within a stable, long-standing dealership
    • Employee discounts on vehicles, parts, and service
    • Supportive and collaborative team environment

Why Irwin Lincoln Mazda?

At Irwin Lincoln Mazda, our success is built on relationships, reputation, and community. We are looking for a team member who is enthusiastic, professional, and passionate about connecting with customers—both in person and online.