Automotive Marketing Manager

Pride Motor Group793 LynnwayLynn, Ma 01905

Signing Bonus for Experienced / Qualified Candidates!

We are a very busy Dealership and are seeking the right person with a positive attitude to join our join us as a Marketing Manager. The Marketing Manager is responsible for:

• Developing and implementing a brand’s strategy and campaigns.
• Overseeing internet marketing.
• Building a marketing plan.
• Conducting competitor research.
• Planning the annual marketing strategy.
• Creating a calendar of campaigns and events.
• Developing brand strategy.
• Assisting with the marketing budget.
• Analyzing the market and competitors.
• Approving campaigns and measuring the return on investment of various advertising methods.
• Ensuring brand consistency on all channels

WHAT WE ARE LOOKING FOR:

• A Positive Mental Attitude Person
• True Team Spirit
• Excellent Communication skills
• Prior Marketing experience in the automotive industry preferred
• Honest & Trustworthy individual
• Effective time management skills
• Sincere interest and willingness to learn and grow with our team.
• If you have most of these skills, we are willing to work with you to make you the best you can be!

What You Will Bring to the Role:

• Proven Leadership: Demonstrated success as a Marketing Director or in senior marketing roles, preferably within car rental, travel, or retail industries, showcasing your ability to lead teams and deliver results.
• Strategic Vision: Strong strategic thinking and the ability to translate insights into actionable plans that drive business growth and enhance brand equity.
• Multichannel Expertise: Comprehensive knowledge of digital marketing channels (SEO, SEM, social media) and traditional channels (radio, TV), with experience crafting integrated marketing campaigns that deliver measurable results.
• Analytical Skills: Proficiency in ROI analysis and performance metrics, with the ability to leverage data to optimize marketing strategies and investment decisions.
• Collaborative Approach: Experience collaborating with cross-functional teams and global counterparts to achieve shared objectives and align strategies.
• Innovative Mindset: Creative problem-solving skills and a passion for exploring new opportunities and emerging trends in marketing and technology.
• Communication Proficiency: Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and influence stakeholders at all levels of the organization.

Key Responsibilities

Campaign & Promotion Management

• Plan and execute monthly marketing campaigns and seasonal sales events 
• Develop promotional messaging for sales, service, and special dealership events
• Coordinate monthly on marketing timelines with dealership leadership and sales teams

Email Marketing

• Develop and send recurring email campaigns to dealership databases
• Write subject lines, promotional messaging, and calls-to-action
• Track performance metrics such as open rates, clicks, and lead generation

Advertising & Lead Generation

• Collaborate with advertising vendors on digital campaigns including paid social, search, and display ads
• Assist with lead generation initiatives and marketing funnels
• Monitor campaign performance and recommend optimizations

Brand Management

• Maintain consistent branding and messaging across all marketing channels
• Ensure dealership websites, social pages, and digital assets reflect current promotions

Vendor & Partnership Coordination

• Manage relationships with marketing vendors, media partners, and promotional collaborators.
• Track vendor performance to measure effectiveness.
• Assist with partnership opportunities, sponsorships, and influencer collaborations

Website Management

• Conduct weekly website audits to ensure accuracy of inventory listings, pricing, CTAs, and promotional messaging.
• Update and manage monthly website specials for sales, service, and seasonal promotions.
• Collaborate with the website vendor/platform provider to create and launch landing pages for sales events, lead generation campaigns, and dealership promotions.
• Monitor website performance metrics such as traffic, lead conversions, and user engagement to identify optimization opportunities.

Co-Op Advertising & OEM Compliance

• Manage dealership OEM co-op advertising funds, ensuring optimal use of available co-op funds.
• Coordinate with advertising vendors and internal teams to ensure campaigns are structured to qualify for co-op reimbursement.
• Track co-op fund balances and spending to maximize reimbursement opportunities throughout the year.
• Prepare and submit co-op reimbursement claims, including required documentation such as invoices, screenshots, proofs of performance, and campaign assets.

Reporting & Performance Tracking

• Track marketing performance metrics and campaign effectiveness
• Provide periodic reports and insights to leadership on campaign results

WHAT’S IN IT FOR YOU!

• Management that cares and treats you like the professional you are
• Flexible work schedule
• Job stability and growth opportunities
• Paid Personal & Vacation Time, 401k match program, Aetna Health Insurance, Dental, Life & Disability also available

APPLY TODAY!

YOUR INCOME RANGE MAY VARY BASED ON YOUR EXPERIENCE