B2B Demand Generation Marketing Manager (HubSpot) (Remote)
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Job Description
Join a fast-growing compliance and training software company as the first marketing hire.
B2B Demand Generation Marketing Manager (HubSpot)
Location/Type: Remote (U.S.)
Pay:$85,000–$135,000 base
Schedule: Full-time
You'll own marketing end to end. Strategy and execution. No hand-holding. Real impact.
Role Snapshot
- First dedicated marketing hire
- Player-coach, department of one (for now)
- Build top-of-funnel demand for a complex B2B SaaS product
- Long sales cycles. Regulated industries. High trust required.
What you'll do
- Build and run the marketing strategy from scratch
- Drive top-of-funnel MQLs for Sales
- Launch and manage email, outbound, and digital campaigns
- Set up MQL definitions, tracking, and reporting in HubSpot
- Partner with Sales on handoff, follow-up, pipeline quality
- Own brand voice, messaging, and positioning
- Manage outsourced marketing vendors and hold them accountable
Must-haves
- 5+ years B2B marketing experience
- Proven demand gen and lead creation ownership
- Hands-on with HubSpot or similar CRM/automation tools
- Experience as a department of one or early marketing hire
- Comfortable in ambiguity; self-directed operator
Nice to have
- SaaS experience
- Regulated industry exposure (energy, compliance, healthcare, gov)
- Long sales-cycle marketing experience
Perks & Pay
- Pay: $85,000–$135,000 base
- Health insurance: 100% employee premium covered
- Dental and vision insurance
- 401(k) with up to 4% company match
- Life, short-term, and long-term disability insurance
Schedule & Setup
- Remote role within the U.S.
- Quarterly travel for company on-sites and events
Impact & Growth
Your work directly fuels revenue growth.
You'll define how marketing works here—and scale it over time.
You like pace and ownership. You build the plan, run it, and improve it.
At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.
Apply Today to own marketing from day one and shape growth at a fast-moving SaaS company.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.