This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP, B2B Marketing - REMOTE. In this strategic and execution-oriented role, you will drive demand, market adoption, and revenue growth across employer and health plan segments. As a critical member of the marketing leadership team, your focus will be on developing and executing integrated marketing strategies that position essential solutions for improving population health. You will collaborate closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline and deepen client adoption. Your understanding of healthcare buyers will enable you to build scalable programs that translate complex value propositions into compelling narratives.
Accountabilities
- Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
- Segment target audiences and tailor go-to-market strategies accordingly
- Establish positioning and messaging that articulates clinical, financial, and experiential value
- Leverage marketing analytics to track marketing initiative ROI and adjust GTM strategies
- Build and scale multi-channel demand generation programs
- Optimize marketing funnel performance, including conversion and attribution
- Design and execute account-based marketing strategies for strategic accounts
- Partner with Sales to support complex buying cycles
- Develop sales enablement tools and content to influence stakeholders
- Translate product capabilities into clear, differentiated value propositions
- Build and lead a high-performing B2B marketing organization
- Establish KPIs and marketing analytics to drive data-informed decisions
- Manage budget allocation to maximize ROI across channels
Requirements
- 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
- Proven success in B2B marketing, preferably targeting health plans or employers
- Strong track record of driving measurable pipeline and revenue growth
- Experience launching new products and scaling revenue
- Familiarity with supplemental benefits, digital health, or population health solutions
- Expertise in demand generation and integrated marketing strategy
- Strong understanding of healthcare economics and buyer personas
- Exceptional storytelling ability to translate clinical and financial value
- Data-driven mindset with experience in marketing analytics
- Strong executive presence and ability to influence stakeholders
Benefits
- Competitive salary package
- Bonus potential based on performance
- Comprehensive medical, dental, and vision insurance
- 401k plan with company match
- Generous paid time off policy
- Free gym membership to over 13,000 fitness locations in the US
- A diverse and inclusive work environment
- Opportunities for professional growth and development
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
