B2B Paid Media Specialist

Job Title: B2B Paid Media SpecialistLocation: San Jose, CA 95134Contract: 10+ Months Role Overview We are seeking a detail-oriented and results-driven B2B Paid Media Specialist to join our digital amplification team. The ideal candidate has a strong command of the B2B paid media landscape — including channels, platforms, and performance metrics — and excels at translating campaign objectives into actionable direction that paid media partners can execute against. From trafficking assets and managing timelines to ensuring proper UTM setup and monitoring weekly performance, this person keeps campaigns running efficiently and on track.Primary ResponsibilitiesPaid Media Execution & Management Serve as the day-to-day partner to the Paid Media Manager, managing schedules, budgets, assets, and overall project organization to ensure all requirements, deliverables, and timelines are clearly communicated and executed upon Work with the assigned media agency to manage day-to-day project schedules/calendars to track campaign and deliverable milestones Execute hyper-targeted brand and solution campaigns that align with Micron's AI Data Center and Edge AI narrativesCampaign Translation & Execution Alignment

• Partner with the Paid Media Manager to help articulate the purpose and objectives of each campaign to the agency, translating strategic direction into clear, actionable guidance that paid media partners can execute against
• Support the development of the paid media creative brief by gathering and consolidating key inputs and learnings from past campaigns and detailed assets needed to support quarterly media plan.
• Traffic all creative assets to the agency, ensuring materials are delivered accurately, on time, and meet agency specifications
• Ensure UTMs are set up appropriately across all paid media campaigns to support seamless, accurate reporting and attribution
• Review weekly performance dashboards to assess the overall health of active campaigns, identifying areas performing above or below benchmark and surfacing actionable insights to the Paid Media Manager and broader team
• Conduct regular performance comparisons against previous campaigns and timeframes (Month-over-Month and Week-over-Week) to identify trends, optimizations, and opportunities for improvement
• Collaborate cross-functionally with BTD and Business Unit teams to ensure campaign objectives are clearly reflected in paid media execution

Audience Insights & Targeting

• Leverage deep understanding of target audience behaviors, needs, and pain points to inform media targeting strategies and creative direction
• Partner with internal teams and agencies to develop hyper-targeted audience segmentation strategies that maximize relevance and campaign performance
• Bring audience and competitive insights to cross-functional marketing forums on a regular basis

Project Management & Coordination

• Demonstrate strong attention to detail in managing multiple campaigns simultaneously, ensuring no deliverable or deadline is missed
• Brief agency(s) and internal teams (Studio, SEO) and input needed campaign steps into project management tools (e.g., Workfront)
• Manage the internal approval process to ensure timely launch of each campaign element

Competitive & Performance Analysis

• Analyze competitor positioning and paid media content across key segments and bring findings to relevant team scrums and forums on a quarterly basis
• Monitor and report on paid media performance metrics, providing actionable insights and recommendations for continuous improvement

Required Qualifications

• 3–5+ years of experience in B2B paid media, digital marketing, or a related field
• Strong understanding of paid media channels, platforms, metrics, and the evolving B2B digital landscape
• Exceptional attention to detail with proven project and program management skills
• Experience working with external media and creative agencies
• Solid understanding of audience segmentation, targeting methodologies, and B2B buyer journeys
• Proficiency with project management tools (e.g., Workfront, Asana, or similar)
• Strong analytical skills with the ability to interpret performance data and derive actionable insights
• Self-starter who anticipates needs, identifies potential issues before they arise, and takes initiative to move campaigns forward without waiting to be directed

Preferred Qualifications

• Experience in the semiconductor, technology, or data center industry
• Familiarity with SEO principles and how they complement paid media strategies
• Experience with ABM (Account-Based Marketing) platforms and tools
• Knowledge of competitive analysis frameworks

Key Competencies

• Detail-oriented with strong organizational skill
• Executional excellence with an action-oriented mindset
• Strong communicator and cross-functional collaborator
• Audience-first mindset
• Data-driven and analytically minded