B2B Paid Media Specialist

DigitalNew York, New York

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Overview

Career level

Senior-level

Remote

On-site

Job Description

Description

We are looking for an experienced, hands-on Freelance B2B Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations.

Responsibilities

Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
Monitor campaign performance, budgets, pacing and bid strategies.
Build and launch campaigns using creative and copy supplied by internal teams.
Continuously test and optimise audiences, targeting, placements and creative.
Identify opportunities to improve campaign efficiency and performance.
Support conversion tracking, measurement and reporting.
Recommend paid social strategies that support broader demand generation and pipeline goals.
Collaborate with internal Demand Generation, Creative and Web teams.
Proactively share platform trends, insights and optimisation opportunities.

Requirements

Strong hands-on experience in B2B SaaS or B2B technology paid social.
Deep expertise in LinkedIn Ads and Meta Ads.
Experience managing meaningful paid media budgets.
Strong understanding of B2B demand generation and full-funnel marketing.
Strong analytical and campaign optimisation skills.
Ability to work independently while communicating proactively with stakeholders.
Experience with Reddit Ads is highly desirable.
Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

This is a hands-on paid social roleand does not include paid search responsibilities.

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FAQs About B2B Paid Media Specialist Jobs at Digital

What is the work location for this position at Digital?

This job at Digital is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Digital?

Employer has not shared pay details for this role.

What employment applies to this position at Digital?

The employer has not provided this information. This may be discussed during the hiring process.

What experience level is required for this role at Digital?

Digital is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Digital?

You can apply for this role at Digital either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.