Brand Ambassador (College) - 3rd Party - NYC Metro

Looking for College/University students in the NYC Metro area to support their campus as Brand Ambassadors

The Brand Ambassador’s role is to engage with current and potential customers in local market to bring our brand and story to life through in-store demos, field marketing events and guerrilla marketing. The Brand Ambassador shares passion for the brand and our Company’s history while educating and introducing thousands of new customers to the health benefits of kombucha and fermented foods. The Brand Ambassador is a real-life extension of our brand, the first point of contact with our consumer, and therefore performs a critical role for our company.  

Requirements: 

• Must be enrolled in a university or college in market.
• Experience: 1-2 years of Brand Ambassador experience. Merchandising, beverage industry and/or bar/on-tap keg experience is a plus!  
• Education: HS Diploma or GED required 
• Travel: Driver’s license strongly preferred. Must have reliable method of transportation to and from work location with required demo and event materials. Must be willing to travel up to 50-mile radius of city center.  
• Storage: Must be able to store and transport demo supplies at your residence.  
• Expenses: Ability to cover occasional expenses up front for reimbursement such as travel, supplies, shipping, parking, and taxi.  
• Physical Requirements: Ability to lift and carry up to 50 lbs. to aid with merchandising, demos, and event set-up.  
• Computer Skills: General technology proficiency required, experience using Promomash is a plus.  

JobResponsibilities:  

• Proactively engage with consumers during field marketing activities to tell the story of GT’s brand and products.  
• Merchandise, take inventory, and sample product at account demos, guerilla, and field marketing events.  
• Be an expert in the brand, including product information, new product innovation, culture, upcoming events and social campaigns.  
• Assist in driving campus buzz through authentic social media storytelling by creating one monthly Instagram or TikTok post and bi-weekly Instagram Stories featuring the product in real campus life. 
• Perform against key program KPIs, including but not limited to sales goals, conversion rates, and new consumer engagement.  
• Local market expert proactively sharing event and partnership opportunities for field marketing.  
• Ensure professionalism, exceptional communication, and proactive interactions with customers.  
• Maintain positive attitude when representing GT’s brand and while working with team members.  
• Provide feedback and insight on new products and/or services.  
• Arrive on time and adhere to scheduled shift and demo procedures.  
• Check-in and out through reporting system at each event.  
• Attend Brand Ambassador team trainings.  
• Create and submit high quality, detailed recaps within 1-2 days following an event. Recaps to include precise counts of consumers sampled and % new consumers, with excellent photography  
• Tone: Genuine, Honest, Compassionate, Empowering, Serenely Confident (But Never Arrogant)  

Additional Collegiate BA Responsibilities:

• Spotting + setting trends on campus 
• Actively promote Brand on social platforms 
• Sourcing opportunities like events, partnerships, or on-premise support for on/off campus stores (low level) 
• Product trials/demos 
• Seeding activations on campus  
  • Health/Nutrition classes  
  • The Library, Dining halls, Study areas, or other common areas 
  • Surrounding health clubs, grocery stores, etc.  
• Recapping monthly/quarterly  
• Attend monthly meetings & trainings as needed 

Knowledge, Skills & Abilities:

• Outgoing individual with strong communication skills who is energized by talking with new customers.  
• Interests and passion in wellness, holistic living, and overall living a happier healthier life.  
• Excellent knowledge of local market including health and wellness scene.  
• Is passionate about kombucha, and raw, organic, living foods.  
• Takes initiative, is organized, and detail oriented.  
• Event photography and reporting.  
• Must be accountable, will be responsible for company assets (vehicle, demo supplies, product, etc.)  

Job Details:

• Work Hours: Part-time. Available 3-5 days a week with flexible schedule including early mornings, nights, weekends, holidays and the occasional overnight.  
• Work Attire: GT's branded polo or shirt, pants with no rips or tears, closed toed shoes, and clean gloves.  
• Non-Compete: GT’s asks any Brand Ambassadors to exclusively represent GT’s within the kombucha category.  
• $25.00 per hour.  

Our third-party payroll partner will be your employer of record for the duration of your work with GTs. The offer will be contingent upon the successful completion of their onboarding process for a W-2 employee including but not limited to your agreement to their employee handbook and any other company specific agreements, satisfactory completion of the required pre-employment screening which includes a criminal background and motor vehicle record search, satisfactory evidence of your legal eligibility to work in the United States for any employer in accordance with the Immigration Reform and Control Act and completion of the I-9 form requiring identification; failure to provide required documentation no later than the third work day will lead to the revocation of this offer. For a list of acceptable documents, please click here. Once complete, please note, they will process payment to you in the form of a paycheck; this means taxes will be withheld at the time of payment and you will receive a W-2 at tax time detailing your earned income and withheld taxes. Their process is designed with your convenience in mind to make onboarding as simple as possible.