Brand Designer, Web

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder - but more important - than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We've built Persona to support practically every use case and industry - that's why we're able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world's most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We're growing rapidly and looking for exceptional people to join us!

About the role

As a Senior Interactive Designer at Persona, you'll join our growing Brand Studio and help define the next chapter of our brand across every digital touchpoint.

With a primary focus on our marketing website, you'll lead design exploration and guide how the site grows - working from early concepts through iteration and production, and setting the bar with thoughtful, well-crafted digital experiences. You'll need a strong understanding of how to build and scale design systems, along with the drive to keep pushing the work forward.

This role require close collaboration across teams, managing projects of varying scope and complexity cross-functionally.

With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a lasting impact on Persona's brand.

What you'll do at Persona

• Design and deliver category-defining digital experiences across our marketing website and interactive touchpoints (including event activations, micro-sites, and digital collateral)

• Lead the direction of our marketing website through alignment on strategy, guiding day-to-day execution with the web team, and rethinking how our brand comes to life across interactive surfaces

• Partner with design and engineering to turn bold concepts into refined prototypes and polished, production-ready experiences

• Raise the bar for craft across the brand team and influence how our brand shows up within product

• Champion a culture of feedback and collaboration, engaging designers, cross-functional partners, and executive stakeholders

• Develop a deep understanding of Persona's brand and play a defining role in where it goes next

What you'll bring to Persona

• A standout interactive portfolio that reflects a deep passion for craft and technology, grounded in clear understanding of audience behavior and motivation

• 7+ years of experience in agency or in-house environments, focused on digital experiences and marketing website design

• Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences

• A drive to build cohesive visual systems - and the curiosity to push beyond the status quo, regardless of scale or precedent

• The ability to self-direct in a fast-moving environment, managing multiple workstreams while keeping stakeholders aligned

• A collaborative mindset and strong communication skills, with confidence presenting work and decisions to cross-functional partners and executive stakeholders

• Fluency in industry-standard tools and producing production-ready files. We work with Adobe Creative Cloud, Figma, Notion, and AI and prototyping tools (such as Cursor, Claude Code, ProtoPie, etc.). Experience with AI, code-based animation, or emerging technologies is a strong plus

Compensation & Equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Benefits and Perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you'd like to better understand what it's like working at Persona, feel free to check out our reviews on Glassdoor.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

Full-time Employee Benefits and Perks

For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you'd like to better understand what it's like working at Persona, feel free to check out our reviews on Glassdoor.