Brand Marketing Manager - Social Media

Job Description:

Your Role on Our Team

The Social Media Manager is responsible for developing and executing a cohesive social media strategy that drives measurable growth, strengthens online presence, and deepens customer engagement across all core social platforms. This role leads a team and collaborates closely with Brand, Creative, and Customer Service teams to deliver impactful content and real-time engagement that reflects the brand's voice and values.

You'll be DISRUPTIVE through these duties and responsibilities:

Leadership & Vision

• Define and lead a multi-year social media vision and strategy aligned to overarching business objectives, brand positioning, and revenue growth targets.

• Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.

• Serve as the executive subject matter expert on social trends, platform evolution, and digital culture, advising senior leadership on risks and opportunities.

Growth & Demand Generation

• Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.

• Partner with Performance Marketing to align organic and paid social strategies, optimizing full-funnel impact and ROI.

• Establish KPI frameworks and attribution models to quantify social's contribution to pipeline, revenue, and customer lifetime value.

Content & Brand Strategy

• Oversee development of differentiated, insight-led content strategies tailored to platform behavior and audience segmentation.

• Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.

• Identify whitespace opportunities and emerging platforms to expand reach and maintain competitive advantage.

Community Intelligence & Reputation Management

• Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.

• Lead proactive social listening and sentiment analysis to surface actionable insights that inform product, marketing, and customer experience strategies.

• Develop crisis-response frameworks and escalation protocols to mitigate reputational risk and ensure timely, aligned communication.

Analytics & Executive Reporting

• Translate performance data into executive-level insights, strategic recommendations, and forward-looking growth initiatives.

• Continuously test, optimize, and refine channel strategies based on performance trends and audience behavior.

• Present regular performance narratives to leadership, clearly articulating impact, learnings, and investment priorities.

The TOOLS you'll bring with you:

• Bachelor's degree in Marketing, Communications, or related field required

• 7+ years of progressive social media experience, including 2+ years leading a team

• Proven track record of developing and executing multi-channel social strategies that drive measurable business growth

• Demonstrated success scaling brand presence across emerging platforms

• Strong analytical background with ability to translate data into strategic recommendations for executive leadership

• Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)

We provide these great perks and benefits:

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service · And many more, check out our benefits site HERE.

Milwaukee Tool is an equal opportunity employer.