Brand Marketing Manager - The Pink Stuff

Job Title: Brand Manager Marketing- The Pink Stuff

Location: Vernon Hills, IL

Department: Star Brands Marketing

Reports To: Senior Marketing Director- The Pink Stuff

Brand Manager, Marketing- The Pink Stuff

The Pink Stuff is one of the world's most recognizable cleaning brands, celebrated for its standout identity, strong social momentum, and rapidly expanding global presence. With millions of organic social views and a highly engaged consumer following, the brand is redefining how consumers discover, experience, and connect with cleaning products across retail and ecommerce channels.

Role Summary

The Brand Manager, Marketing will help shape and execute brand strategy, integrated marketing initiatives, and innovation plans for The Pink Stuff. This role requires a strong balance of creativity, commercial thinking, and analytical rigor, using consumer insights, market data, and business performance to drive brand growth across retail and ecommerce channels. The ideal candidate is both strategic and hands-on, with the ability to translate insights into impactful execution.

Key Responsibilities:

1. Consumer, Category & Market Expertise

• Develop a strong understanding of consumer behavior, category dynamics, cultural trends, and competitive activity
• Leverage social listening, trend tracking, and market insights to inform brand, communication, and innovation decisions
• Partner with Insights, Category Management, and Sales to identify whitespace opportunities and unlock growth

2. Brand Strategy & Marketing Execution

• Support the development and execution of annual brand plans, campaigns, and key growth initiatives

• Lead and coordinate digital-first marketing initiatives in partnership with the Digital Hub, Strategic Communications, Demand Generation, and agency partners

• Help develop content, messaging, and campaigns that are optimized for social engagement, brand building, and ecommerce conversion

• Collaborate closely with Sales and Commercial teams to align brand plans with customer priorities and channel opportunities

3. Product Portfolio and Innovation Support

• Manage the day-to-day performance of assigned products and identify opportunities to strengthen the portfolio

• Support innovation and renovation projects through the stage gate process from concept through launch

• Assist in developing business cases, including sizing, pricing, forecasting, and commercialization assumptions

• Analyze performance metrics to identify risks, opportunities, and actions to accelerate growth

• Partner cross-functionally with R&D, Operations, Supply Chain, Finance, and Sales to deliver projects successfully and on time

4. Financial and Business Management

• Support brand financial management, including forecasting, budget tracking, and performance analysis

• Monitor and interpret key KPIs such as velocity, pricing, margin, household penetration, and ecommerce performance

• Partner with Finance and Pricing teams to help inform strategic decisions and identify profit-driving opportunities

5. Cross-Functional collaboration

• Coordinate across cross-functional teams to ensure strong alignment on priorities, deliverables, and timelines

• Support project management and execution across brand-building, innovation, and commercialization initiatives

• Communicate clearly and effectively with stakeholders, elevating issues and recommendations as needed

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or related field

• 3 to 6 years of experience in brand management, marketing, innovation, or a related commercial role

• Experience in CPG, household products, or a fast-paced consumer brand environment preferred

• Strong familiarity with digital marketing, social media, and ecommerce fundamentals

• Strong analytical and problem-solving skills, with comfort working with data and translating it into action

• Strong communication, collaboration, and stakeholder management skills

• Highly organized, proactive, and capable of managing multiple priorities in a fast-moving environment

• Demonstrated curiosity and consumer empathy, with the ability to understand audience needs and emerging behaviors

• Ability to adapt quickly, navigate ambiguity, and anticipate future business needs

• A hands-on, can-do mindset with a strong sense of ownership and a desire to make an impact

Salary Target Range: $95,000 - $120,000, bonus eligible

From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.