Brand Marketing Manager
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Overview
Job Description
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
Our Brand Marketing team drives the strategy and execution of integrated marketing efforts that strengthen awareness, consideration and adoption of The Trade Desk platform. We lead external facing initiatives that support Business Development, in collaboration with teams across Research, Digital, Events, Strategic Positioning, Social, Creative and PR. We champion priority categories and audiences to connect the power of The Trade Desk with the most innovative minds in advertising.
This role is integral to telling The Trade Desk story in a compelling way to clients and partners across the Los Angeles market.
What You’ll Do:
- Create compelling narratives that illustrate The Trade Desk’s value for brands and agencies
- Develop and execute go-to-market strategies that engage clients across a wide spectrum of categories and partnership types, with a focus on automotive and entertainment
- Build strong relationships with commercial stakeholders, including Business Development and Client Services, to ensure consistent alignment on strategic initiatives.
- Collaborate closely with cross-functional teams such as Research, Digital Marketing, Events, Strategic Positioning, Social, Creative and PR teams to roll out integrated 360-degree campaigns.
- Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities that position The Trade Desk as an industry leader.
- Track marketing performance through key KPIs to optimize ongoing efforts.
- Support execution of key tentpole events and conferences in collaboration with our Events and Sales teams.
- Help manage industry sponsorships and partner activations from contract to execution, ensuring brand consistency and maximum impact.
- Contribute to the wider Brand Marketing team’s culture of innovation, creativity, and continuous improvement.
- Lead comprehensive marketing campaigns across North America, with the opportunity to shape global strategy and execution for defined categories and business units.
Who You Are:
- You have 5+ years of experience in brand marketing, integrated marketing, or related roles, with exposure and foundational knowledge to the ad tech landscape.
- You’re familiar with the advertising conference landscape, with hands-on experience supporting end-to-end event execution and stakeholder engagement.
- You’re a strategic storyteller who can translate complex concepts into clear, compelling narratives tailored for diverse audiences.
- You have a collaborative mindset and thrive in cross-functional environments.
- You’re comfortable managing multiple projects and workstreams with a high level of autonomy and ownership.
- You are curious, creative, and motivated to grow with a dynamic team.
- You are comfortable in fast-paced, high-pressure environments and can navigate ambiguity with confidence.
- You have proven experience in executive-facing roles, with the ability to communicate clearly and influence senior stakeholders.
- You have experience with productivity and sales tracking tools, particularly Asana and Salesforce. #LI-LM2
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
