Business Development Advisor

Key Responsibilities:

• Sales Strategy & Execution
• Develop and implement strategic sales plans to grow referrals and client base.
• Analyze market trends and competitor activity to identify growth opportunities.
• Consistently meet or exceed monthly inquiry generation and conversion goals.
• Conduct presentations and face-to-face meetings with healthcare professionals, community partners, and referral sources.
• Referral & Relationship Development
• Build and maintain strong partnerships with hospitals, physicians, home health and hospice agencies. Along with developing partnerships with skilled nursing and rehab facilities.
• Establish and nurture relationships with assisted living communities, senior centers, and other senior-focused organizations.
• Represent Home Instead at community events, health fairs, and networking meetings.
• Conduct daily in-person marketing visits to referral sources across a defined territory.
• Recognize and celebrate key referral partners for their contributions.
• Maintain accurate records in Salesforce CRM and ensure real-time data entry.
• Convert RPN (Referral Partner Network) leads into consultations and closed sales.
• Marketing & Territory Management
• Execute local marketing and PR strategies to build brand visibility and engagement.
• Develop a lead pipeline through cold calls, emails, events, and relationship development.
• Monitor and report on sales activities, KPIs, and ROI from marketing efforts.
• Stay informed on competitor activities, industry trends, and market changes.
• Team Collaboration
• Collaborate with internal teams (recruitment, scheduling, care management) to ensure seamless client onboarding and service delivery.
• Provide field insights to inform leadership decisions and improve client services.
• All other duties as assigned

 Qualifications:

• Bachelor’s degree or equivalent work experience.
• 5+ years in sales, business development, or a related field (consultative sales preferred).
• Valid driver’s license with reliable, insured transportation.
• Proven success in territory management, relationship development, and sales performance.
• Strong communication, organizational, and presentation skills.
• Proficiency in Microsoft Office Suite and CRM platforms (e.g., Salesforce).
• Preferred:
  • Experience in home care, senior living, healthcare, or hospice.
  • Knowledge of Medicare, VA, or private pay services.
  • Established local healthcare or senior service connections.

Knowledge, Skills, and Abilities:

• Must demonstrate excellent oral and written communication skills and the ability to listen effectively.
• Must have the ability to establish good working relationships with Key Players, Care Professionals, Referral Sources, and Clients.
• Must have the ability to work independently, maintain confidentiality of information and meet deadlines
• Must have the ability to demonstrate effective interpersonal skills is essential as well as sound- judgment and good decision-making
• Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work
• Must have the ability to present a professional appearance and demeanor.
• Must have computer skills and be proficient in Word and Excel