Business Development Flight Manager

Summary

This position will interface with prospective customers, influencing their decision to train at our flight school and participate in any applicable Pathway.

This position is responsible for communicating the features and philosophy of the campus, the details and advantages of any applicable pathway and to meet the monthly enrollment objectives. This will be accomplished through a combination of inbound/outbound phone new customer outreach, presentations on campus and off-campus as needed, and event tabling.

This role will support the overall enrollment management effort by collecting and organizing necessary documents for customers to fly and to contact individuals who may need extra assistance. Additionally, they will help to ensure the accuracy of our student activity database and compile the reports required to track pathway growth.

This position will support social marketing channels, including when application community apps. They may partner closely with our internal teams to design, launch and manage Email and Organic Social campaigns which deliver quality leads for admissions and various educational programs.

Our ideal candidate is an enthusiastic presenter, self-starter, numbers-oriented, analytical thinker who can creatively leverage data to drive results and achieve goals and objectives. They will also be technical and will help refine and enhance current processes. This role is a critical hire for the business with the ability to work cross functionally with many areas of the business, ultimately helping drive the generation of pilots to graduate from our campus.

Essential Functions

• Develop an understanding of FAA Part 141 and/or Part 61 flight training offered by the campus

• Understand the value of and champion any Pathway program

• Attend special events such as career days/fairs, college nights, and training events

• Lead management:

• Initiate contact with prospective students and set appointments with the student and parents (if needed)

• Interview prospective students and assist them in completing their enrollment paperwork

• Ensuring all leads (Walk-Ins, SEO - short term, and events) are being entered into our CRM properly

• Being able to help troubleshoot lead issues

• Facilitate document collection as needed

• Social Media management

• Submit content for the flight school

• Responding to inquiries/comments

• Asset creation (photos, marketing copy recommendations)

• Email list management (additions, adjustments, etc.)

• Collaborate with Marketing, Analytics, and our Agency to analyze performance trends/patterns which drive acquisition, retention, and alumni engagement

• In partnership with Marketing, enhance our current nurture campaigns, which also leverage analog channels such as Events

• Partner with Marketing to identify any content (e.g. assets, news, trends, etc.) that can be used to educate existing customers and drive new ones

• Contribute to an Organic Social Media Marketing center of excellence, sharing and growing best practices

• Monitor and lead response management efforts for the flight school

• Actively engage in dialogue with existing/prospective students and alumni in established and emerging social media platforms (blogs, social networks, forums)

Operations and Other - New Customer and Business Development

• Drive localized offline Marketing support that supports the awareness at our campuses
• Partner closely with IT to ensure data accuracy for all channels and contribute to the enhancement of future state reporting
• Produce ad-hoc analysis for senior leaders
• Manage customer count and active engagement with current customers for retention purposes