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Business Development Manager - App Advertisers

Baidu USAMountain View, California

$97,000 - $150,000 / year

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Overview

Schedule
Full-time
Career level
Senior-level
Remote
On-site
Compensation
$97,000-$150,000/year
Benefits
Career Development

Job Description

Job Title: Business Development Manager - App AdvertisersJob Location: Mountain View, CAJob Type: Full-Time, Onsite, Monday – Friday

About the RoleWe are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).

Job Responsibilities

  • Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
  • Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
  • Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
  • Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
  • Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
  • Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
  • Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
  • Represent the company at industry events, conferences, and client meetings as needed.

Qualifications

  • Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
  • Demonstrated hunter mentality, with a track record of sourcing and closing new business.
  • Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
  • Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
  • Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
  • Strong communication, negotiation, and presentation skills.
  • Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
  • Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.

What We Offer

  • Competitive base salary plus performance-based commission
  • Exposure to global app advertisers and international markets
  • High level of ownership and autonomy
  • Career growth opportunities within a fast-growing advertising business

Estimated Base Salary Range: $97,000–$150,000 USD 

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FAQs About Business Development Manager - App Advertisers Jobs at Baidu USA

What is the work location for this position at Baidu USA?
This job at Baidu USA is located in Mountain View, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Baidu USA?
Candidates can expect a pay range of $97,000 and $150,000 per year.
What employment applies to this position at Baidu USA?
Baidu USA lists this role as a Full-time position.
What experience level is required for this role at Baidu USA?
Baidu USA is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Baidu USA for this role?
Baidu USA offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Baidu USA?
You can apply for this role at Baidu USA either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.