Business Development Representative

About Us:

Vortexa was founded to close the information gap in global energy and freight markets. Using proprietary data, advanced analytics, and deep industry expertise, we deliver trusted market intelligence that helps customers make better commercial decisions.

With offices across London, New York, Houston, Singapore, Geneva, and the UAE, Vortexa is building the definitive platform for energy and freight analytics - backed by leading investors and trusted by the world's most sophisticated market participants.

The Role:

We are hiring a Business Development Representative (BDR) based in Houston, TX to help drive growth across North American financial institutions, energy and oil & gas related companies. This role will focus on identifying, engaging, and qualifying new opportunities with organizations that rely on waterborne energy, fleet, and freight data and analysis (e.g., trading desks, research teams, risk, logistics and chartering, shipowners, and commodity funds).

The BDR will work closely with a team of Sales Representatives, helping them build healthy pipelines by generating and qualifying leads, booking high-quality meetings, and uncovering new segments and use cases in the region.

Key responsibilities:

• Pipeline generation & qualification
• Research and identify target accounts across financial services, oil & gas, shipping, and related sectors in North America.
• Run outbound campaigns (email, phone, LinkedIn, events) to engage key personas such as traders, analysts, portfolio managers, risk managers, and commercial/logistics leads.
• Qualify inbound and outbound leads against clear criteria (fit, need, timing, budget, decision process) and route them appropriately.
• Support for the regional sales team
• Partner with Sales Representatives to build and maintain strong opportunity pipelines in their territories and segments.
• Schedule and prepare high‑quality discovery calls and demos, ensuring the sales team has relevant context and account insights.
• Maintain accurate and up-to-date records in the CRM, including activities, contact details, and opportunity status.
• Market and account research
• Map complex organizations, while identifying key stakeholders and decision makers across trading, analytics, risk, and operations.
• Stay on top of market trends in waterborne energy, freight, and tanker markets, and use this knowledge to tailor outreach and conversations.
• Track competitor presence and alternative solutions within accounts to position our value clearly.
• Messaging and outreach execution
• Craft targeted outreach sequences that speak to specific workflows (e.g., crude and refined product trading, LNG/LPG, freight and chartering, macro and commodities funds).
• Test and refine messaging based on response rates and feedback; share best practices with the wider go-to-market team.
• Represent the company at industry events and conferences in Houston and across North America, supporting on‑site meetings and lead capture.
• Collaboration and feedback loop
• Work closely with Marketing to align with on campaigns, target lists, and follow-up processes.
• Provide structured feedback to Sales, Product, and Marketing on prospect reactions, use cases, and objections.
• Contribute to continuous improvement of playbooks, talk tracks, and qualification frameworks for the North American market.