
Business Outcomes Partner - Media Strategy
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Overview
Job Description
ABOUT THE TEAM
The Media Consulting and Activation (MCA) team is a passionate 250+ person group with one goal, to deliver digital solutions that move the needle for our client’s business while providing Raving Fan service. Through a combination of SMEs in the areas of ad operations, analytics, media planning/buying, programmatic, search, social and strategy development, the services team has their pulse at the forefront of what’s happening across the digital landscape. This team develops bespoke solutions designed to help clients maximize their budgets and achieve their KPIs. Working closely with the client development team (sales), a primary focus of the services team is to win, grow, and retain business among a diverse portfolio of clients. The services team is responsible for stewarding $500M+ in paid digital media annually. The team has an exciting and collaborative working dynamic that amplifies Basis' winning culture.
WAYS YOU’LL CONTRIBUTE
This role will be part of a team of strategists with a diverse set of skills across consulting, media & investment strategy, marketing strategy, consumer insights, and innovation. The team acts as a strategic engine within the Media Consulting and Activation organization, driving business outcomes for our clients through consultative support, thought leadership, and strategic enablement. You'll be responsible for bringing a creative and strategic mindset, a sharp POV, and a passion for solving client business challenges. You must have curiosity and enthusiasm for immersing yourself in strategic intelligence and know how to combine this with audience insights that produce actionable strategies. Key responsibilities include:
WHAT YOU BRING TO THE TABLE
- A minimum of 15 years of relevant experience with media planning, strategic planning, communications planning, or similar functions that bridge an understanding of marketing, media, and consumer insight.
- Familiary with media planning and consumer insight tools like GWI, MRI, Mintel, WARC, NMI, and Comscore.
- Experience developing insights from advanced media measurement solutions including brand lift studies, sales lift studies, marketing mix models, and attention measurement.
- Experience developing strategy for both digital and traditional media with an understanding of how channels complement one another.
- Strong ability to collaborate and partner with a multi-functional team to guide a high standard of work with favorable outcomes.
- Prior experience influencing and partnering with senior-level clients, becoming engrained in their business, and acting as a consultant.
- Business acumen and persuasive presentation (writing and presenting) skills required to speak to all levels within a client organization.
- Successful new business conversion across various sizes and categories of clients
- Proven track record of new and interesting thinking.
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
- Willingness to actively contribute to and be part of Basis’s culture.
- Ability to travel up to 25%.
BONUS POINTS
- Experience working with clients on multicultural media plans and/or working with clients in pharmaceutical or political verticals.
- Familiarity with leveraging CRM, first party, and commerce data for audience insight and targeting is preferred.
- Mentorship and oversight of strategic talent.
- Bachelor’s degree
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
