Campaign & Lead Lifecycle Strategist

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Job Type

Full-time

Description

Love What You Do and Why You Do It!

Since 1987, Participate Learning has partnered with schools and districts to prepare students for career success through cultural exchange, dual language programs, and global learning. We help students build bilingual fluency, problem solving, and critical thinking skills to apply their learning in real-world settings and any career path.

What You'll Do:

The Campaign & Lead Lifecycle Strategist is responsible for designing how leads enter, experience, and move through Participate Learning's marketing ecosystem. This role connects campaign strategy with lead nurture and engagement, ensuring that every interaction-from first touch to next step-is intentional, relevant, and moves leads toward meaningful action.

Sitting within the Content Marketing team, this role blends content development, marketing automation, and performance analysis to create cohesive lead experiences across channels. The ideal candidate understands how campaigns, content, and data work together to drive engagement and progression through the pipeline, and continuously refines strategies based on performance insights.

Requirements

Key Responsibilities

Campaign Strategy and Execution

• Develop and execute campaign strategies that generate and capture high-quality leads across key channels, including content downloads, conferences, paid campaigns, and organic initiatives.
• Create messaging for campaign assets, including conference collateral (booth materials, handouts, and follow-up communications), ensuring alignment with event themes and broader marketing priorities.
• Partner with the content team to ensure campaigns attract the right audiences and clearly guide them toward next steps.
• Ensure campaigns are structured to support ongoing engagement beyond the initial interaction, with success measured not just by lead volume, but also by conversion rates and the quality of leads entering the pipeline.

Lead Lifecycle and Nurture Strategy

• Design and build multi-touch nurture sequences that guide leads from initial interest to deeper engagement.
• Map lead journeys based on audience segments, entry points, and behavioral signals.
• Develop segmentation strategies to deliver more relevant and personalized communication at scale.
• Align nurture strategies with key pipeline stages and moments of conversion.

Marketing Automation and Salesforce Engagement

• Build and manage campaigns within Salesforce Marketing Cloud / Account Engagement (Pardot).
• Ensure accurate lead tracking, scoring, and routing.
• Optimize workflows, triggers, and timing to improve engagement and progression.
• Ensure all campaigns and nurture efforts are measurable and tied to pipeline movement.

Lead Engagement and Pipeline Progression

• Take ownership of how leads move from first interaction to qualified engagement.
• Identify points where leads disengage and implement strategies to re-engage them.
• Ensure continuity between campaign messaging and nurture experiences.
• Collaborate with sales to understand what drives meaningful conversations and refine engagement strategies accordingly.

Data, Insights, and Optimization

• Monitor and analyze campaign and nurture performance, including engagement metrics and conversion indicators.
• Conduct A/B testing on messaging, cadence, and formats to improve engagement and pipeline progression.
• Translate data into actionable insights and apply them to refine campaigns and lead journeys.
• Contribute to a test-and-learn culture where strategies are continuously optimized.

Content Development and Collaboration

• Draft and collaborate on lead-focused content, including email nurture sequences, blog posts, and landing page messaging.
• Ensure content aligns with audience needs at different stages of the lead journey.
• Work closely with design, paid media, and sales teams to ensure cohesive execution across campaigns.

Qualifications

Education

• Bachelor's degree in Marketing, Communications, or a related field.

Experience

• 3-6 years of experience in marketing, with a focus on campaign strategy, lifecycle marketing, or marketing automation.
• Experience building and optimizing email nurture campaigns and lead engagement strategies.
• Experience working with marketing automation platforms such as Salesforce Marketing Cloud or Account Engagement (Pardot).
• Experience in K-12 education and mission-driven organizations preferred.

Skills

• Strong understanding of lead lifecycle, funnel progression, and engagement strategies.
• Ability to connect campaign strategy with downstream lead engagement and conversion.
• Comfort working with data and performance metrics to inform decisions.
• Strong writing and messaging skills across formats (email, blog, campaign content).
• Ability to manage multiple campaigns and projects simultaneously.

Key Attributes

• Designs marketing experiences with clear intent, ensuring each interaction serves a purpose in moving leads forward.
• Uses data and experimentation to continuously refine strategies and improve performance.
• Brings curiosity and creativity to how leads are engaged across channels.
• Collaborates effectively across teams to ensure alignment and impact.
• Connects content, campaigns, and systems into a cohesive lead experience that supports Participate Learning's mission and business goals.

About You

• Passionate about learning and welcoming people from all over the world, learning about their culture and sharing your own culture and experiences.
• Passion for global perspectives - languages, cultures, travel, etc. We value a deep interest in exploring the diverse facets of our interconnected world.
• We are looking for impact makers who believe in using their career as a force for good.
• Eager to make a difference for today and tomorrow
• Flexible with your time and energy and willing to expand beyond the day-to-day expectations of your work. (And the company reciprocates with flexibility!)
• Cameras on during most zoom meetings - we want to see your smile.
• Believe global education is for everyone!

What You'll Love About Us:

Headquartered in Chapel Hill, NC, one of the essential measures of our business's success is the positive impact we have on our employees. Our work inspires everyone to be change agents.

• Attractive medical, dental, and vision coverage
• Company-paid short-term and long-term disability, and life insurance
• Paid parental leave
• Generous vacation and separate sick time
• 401(k) plan with company match up to 6% of salary
• Expanded family support leave, including child school leave, family crisis leave, and hardship leave
• Wellness program
• Fertility benefits
• Adoption assistance
• Infant-at-work and dog-friendly workplace programs
• Cell phone reimbursement
• Fully stocked kitchen
• Volunteer time off
• Professional development funds
• Tuition assistance