Campaign Manager, Performance Marketing (Iga)

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Universal Music Group is seeking a Campaign Manager to execute and optimize always-on paid media for IGA's frontline D2C roster. This role will report into the Global Media Team but will be deeply embedded into IGA's operations and based out of our Santa Monica offices. This is a permanent, full-time position working in a cross-functional team of D2C & digital marketing experts. You'll split your time across media planning, execution, optimization, and reporting, working collaboratively to refine campaign performance.

We are seeking a highly motivated and organized individual who excels in a fast-paced, dynamic environment. The ideal candidate will have extensive knowledge of all digital advertising channels, including paid search, social, programmatic, display, video, mobile, as well as emerging media and new technology platforms. They're experienced in building full-funnel campaigns, with a strong focus on performance marketing, and can communicate strategy effectively and simply. This hands-on role requires someone who thrives on managing multiple workstreams and communications simultaneously, paying close attention to detail in campaign management, optimization, and analytics, and is driven by measurable results.

How you'll CREATE:

• Execute and optimize full funnel, always on paid media campaigns across Meta, Google, TikTok, programmatic, and other performance channels.
• Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns that align with the label's D2C calendar and business priorities.
• Manage day-to-day campaign operations, including audience targeting, trafficking, pacing, and budget optimization.
• Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement
• Identify target audiences and analyze their characteristics, behaviors, and media habits. Experience with a customer data platform is considered an asset.
• Implement A/B testing for creative, ad copy, audience strategies, and report findings in a clear/concise manner
• Experience building ad reports for various levels of the business, including senior executive stakeholders
• Work collaboratively with a team for more complex and large-scale campaigns when needed
• Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 1+ year of experience in paid media with an emphasis on social platforms, including full ownership, ranging from strategy to execution
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
• Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Big Query, Datorama, DOMO, etc.
• Strong analytical skills and the ability to leverage data for insights and action
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Ability to multi-task and work in a fast-paced environment
• Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy - all a huge plus.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$70,304 - $152,260

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.