Category Manager (Food)

Cesna RecruitmentBuena Park, CA

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Benefits

Career Development

Job Description

[Job Description]

Responsible for short term and long-term category strategies for PBFRM in US and global markets in Canada and Europe across all channels Club, Retail, and Food Services.

Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.

Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.

Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap, planning, commercial and distribution strategies, and any potential product issues.

Lead the development of annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.

Set and manage P&L targets by channels.

Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.

Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.

Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.

Manage product lifecycle including product improvements and SKU rationalization.

Develop new product marketing plan and develop strategies to communicate with consumers.

Develop and maintain a dashboard of metrics to understand category performance (e.g., volume, profit); build data-driven narratives for Sales team for successful sales achievement.

Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.

Support in developing annual marketing budget for the category and deliver marketing activities within the budget.

Support in leading the quarterly business reviews to present to the leadership team.

Oversee one direct report.

Requirements

Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.

Passion for food is a must!

10+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry. 5+ years in Marketing CM/similar level.

Strong P&L knowledge

Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.

Excellent verbal, written communication skills and presentation skills.

Ability to accomplish tasks in a timely manner and meet deadlines.

Ability to travel.

Bilingual in Korean required

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FAQs About Category Manager (Food) Jobs at Cesna Recruitment

What is the work location for this position at Cesna Recruitment?

This job at Cesna Recruitment is located in Buena Park, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Cesna Recruitment?

Employer has not shared pay details for this role.

What employment applies to this position at Cesna Recruitment?

Cesna Recruitment lists this role as a Full-time position.

What experience level is required for this role at Cesna Recruitment?

Cesna Recruitment is looking for a candidate with "Director" experience level.

What benefits are offered by Cesna Recruitment for this role?

Cesna Recruitment offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Cesna Recruitment?

You can apply for this role at Cesna Recruitment either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.