Category Marketing Manager
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Overview
Schedule
Full-time
Career level
Director
Remote
Hybrid remote
Compensation
$110,000-$120,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
Overview:
We are seeking a Category Marketing Manager to lead a company's app and ecosystem marketing. As the Category Manager for their app, you will be responsible for developing and executing innovative marketing strategies that drive user acquisition, engagement, retention, and brand awareness. You will collaborate cross-functionally to deliver impactful campaigns across for professionals and homeowners. This role values strategic thinking, creativity, data-driven decision making, and the ability to work closely with teams across the organization.
Responsibilities
- Support the strategy, develop, and implement the marketing campaigns and tactics for the app and products it supports to drive downloads, user acquisition, engagement, and awareness.
- Identify new opportunities to enhance the app’s reach, grow the user base and drive sustainable long-term user engagement.
- Collaborate with key stakeholders to ensure marketing initiatives align with overarching brand objectives and product goals.
- Drive collaboration with the Product team to understand the app features, products, releases and optimizations to drive the strategy and ensure all assets are updated and communicated to cross functional teams.
- Develop the strategy for the ecosystems, supporting efforts to create synergies between the app and other systems, highlighting the services and connected home experience for the professional and homeowner.
- Lead activation efforts and promotional campaigns tailored to different user segments (professional and homeowner) to drive engagement and app downloads.
- Support the development of creative assets that clearly convey the value and benefits of the app to users.
- Advocate and support a best-in-class brand experience across all marketing touchpoints.
- Stay on top of industry trends, competitor activities, and emerging technologies in app marketing, digital advertising, and mobile user engagement.
- Leverage data insights and market research to optimize campaigns and enhance efficiency, constantly driving ROI and campaign performance.
Requirements:
- Bachelor’s degree required: Business, Marketing or related field.
- 5+ years of experience in Marketing (with a mix of B2B and B2C) with a focus on marketing communication and digital strategies and prior app experience.
- Strong project managements skills with the ability to prioritize tasks/projects, meet deadlines and manage budgets effectively.
- Prior app GTM experience with a proven track record to support launches and products for both the professional and homeowner.
We Value:
- Efficient, results oriented.
- Ability to manage multiple tasks and ensure all timelines are met.
- A self-starter that is comfortable working cross functionally
- Experience working in a deadline-oriented environment with a high attention to quality.
- Superior oral and written communication skills.
- Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
Compensation: $110,000.00 - $120,000.00 per year
Hybrid work setting (3 days in office, 2 days remote)
Flexible work from home options available.
Compensation: $110,000.00 - $120,000.00 per year
Our Story
At Tree Top Staffing, we take pride in helping job seekers find their ideal role and employers find the right candidate for their company.
Our organization is instantiated by experienced professionals providing full service employment solutions including: contract, contract-to-hire, and direct-hire placements within multiple lines of business.
Our Mission
We adhere to a set of 4 defining principles encapsulating:
- Servitude
- Accountability
- Integrity
- Discipline
If you make a promise, keep it, as your actions prove your greatness. Our goal at Tree Top Staffing is to set our clients and consultants up for success. It is imperative to ensure an all-around fit from both sides for long term relations to thrive.
Our Results
Tree Top Staffing utilizes advanced recruiting tools to ensure top talent is presented to our clients when their needs arise.
Our success is measured by the success of our clients. It is a privilege to help job seekers find their dream position and employers find the right fit for their company.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Category Marketing Manager Jobs at Tree Top Staffing
What is the work location for this position at Tree Top Staffing?
This job at Tree Top Staffing is located in Aurora, Illinois, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Tree Top Staffing?
Candidates can expect a pay range of $110,000 and $120,000 per year.
What employment applies to this position at Tree Top Staffing?
Tree Top Staffing lists this role as a Full-time position.
What experience level is required for this role at Tree Top Staffing?
Tree Top Staffing is looking for a candidate with "Director" experience level.
What benefits are offered by Tree Top Staffing for this role?
Tree Top Staffing offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Parental and Family Leave, and Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Tree Top Staffing?
You can apply for this role at Tree Top Staffing either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.