Channel Marketing Analyst, Trade

KOHLERKohler, WI

$60,000 - $72,000 / year

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Overview

Compensation

$60,000-$72,000/year

Job Description

Channel Marketing Analyst, Trade

Work Mode: Onsite

Location: Onsite, 4 days per week – Kohler, WI

Opportunity

The Market Analyst is responsible for conducting comprehensive and detailed marketing analysis and persuasively making recommendations based on results. This involves developing and compiling layers of in-depth information and statistics, maintaining on-going files necessary for management to develop forecasts, recommendations on marketing strategies and programs, new products, and strategic plans.

Other competencies associated with primary function and scope are as follows:

Possess in-depth competitor and market share understanding
Display initiative to remove obstacles
Demonstrate high-level presentation/communication skills
Work across functional areas to see the “big picture”
Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used
Function as a leader in all facets of analyst position
Understand trade channels (Plumber/Installer, Remodeler, Custom Builder) and own communication to the customer

Primary Responsibilities

Coordinate contractor rebate claims process; interface w/ 3rd party data analysis firms to organize, format, and transmit customer rebate claim data
Plumber/Remodeler historical rebate & performance analysis; collaborate with 3rd party data analysis firms to format & organize customer data to create historical benchmarks
Product ordering & tracking for Professional Channel Tradeshows (CEDIA/PCBC/PHCC, and others on case-by case basis)
Collaborate w/ Category Strategy on creation of sell sheets & marketing collateral (samples/side-by side selling aids) for Trade-related product launches
Work with Trade Channel Managers to coordinate on all Trade-related deliverables and channel tactics with Category Strategy
Coordinate with Trade Channel Managers on conversions/project wins that will impact demand/production planning & forecasting
Coordinate product placement for Plumbers/Installers, Custom Builder, and Remodeler selection centers via FOC budgets
Collaborate w/Trade Channel Managers on creation of customer specifications (via Spec Deck, etc.) to support Sales & Marketing
Maintain & update SharePoint, including customer pricing files (first purchaser pricing, brand-specific market pricing grids, etc.)
Ownership of historical sales performance, trends, and Marketing analysis related to Direct-to-Trade program (Kohler Professional), to inform future marketing, pricing, or membership enhancement opportunities
Assist in the content creation & presentation development to support Trade communications—both internal and customer-facing

Skills/Requirements

Requires a bachelor’s degree in marketing or related field
2 to 5 years of marketing experience with proven track record of increasing responsibility and results is required
Must possess a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker. Must possess substantial skills in written and oral communication with all levels of management and with outside contacts
Fluency in Excel, PowerBI, Salesforce, and PowerPoint is a must, as are excellent oral and written communication skills, and the ability to communicate with leadership confidently and succinctly

CUSTOM.PAY.TRANSPARENCY

Why Choose Kohler? We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.About UsIt is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact

kohlerjobs@kohler.com

. Kohler Co. is an equal opportunity/affirmative action employer.

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FAQs About Channel Marketing Analyst, Trade Jobs at KOHLER

What is the work location for this position at KOHLER?

This job at KOHLER is located in Kohler, WI, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at KOHLER?

Candidates can expect a pay range of $60,000 and $72,000 per year.

What employment applies to this position at KOHLER?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at KOHLER?

You can apply for this role at KOHLER either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.