Channel Marketing Manager
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Compensation
$100,000-$130,000/year
Job Description
The Marketing Manager (Retail Channel) is responsible for developing and executing strategies to drive revenue through retail partnerships. You will lead "sell-in" efforts (pitching products to retail buyers) and "sell-through" initiatives (ensuring consumers purchase the product once it is on the shelf). This role requires a blend of data-driven strategy, creative campaign management, and cross-functional leadership.
Key Responsibilities
- Retailer Strategy & GTM Planning: Develop comprehensive go-to-market (GTM) plans for new and existing product lines, specifically tailored to the unique needs of retail partners.
- Sales Enablement & Pitch Support: Partner with the sales team to create high-impact "sell-in" presentations, pitch decks, and collateral for major retail buyers.
- In-Store & Trade Marketing: Manage the design and implementation of point-of-purchase (POP) displays, in-store promotions, and "Gift with Purchase" programs.
- Data-Driven Market Analysis: Utilize 2025 AI-powered analytics to track consumer behavior, monitor competitor activity, and identify "whitespace" opportunities for new product categories.
- Omnichannel Coordination: Ensure brand consistency across retail displays, digital ads, and social media to create a seamless customer journey.
- Budget & ROI Management: Allocate and manage marketing budgets, ensuring high return on marketing investment (ROMI) for specific retail accounts.
- Cross-Functional Leadership: Act as the liaison between Product Development, Manufacturing, and Sales to ensure product features meet market demands.
Required Skills & Qualifications
- Strategic & Analytical: Proficiency in data visualization tools (e.g., Tableau, GA4) and AI-driven marketing automation (e.g., HubSpot, Salesforce Einstein).
- Industry Knowledge: Deep understanding of the manufacturing lifecycle and retail distribution channels.
- Communication: Exceptional storytelling and negotiation skills to influence both internal stakeholders and external retail buyers.
- Technical Proficiency: Mastery of 2025 digital marketing competencies, including SEO for product visibility and mobile-first content strategy.
- Education: Bachelor's degree in Marketing or Business (MBA preferred) and 5+ years of experience in manufacturing or B2B2C marketing.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Channel Marketing Manager Jobs at Intangible Assets
What is the work location for this position at Intangible Assets?
This job at Intangible Assets is located in Oak Brook, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Intangible Assets?
Candidates can expect a pay range of $100,000 and $130,000 per year.
What employment applies to this position at Intangible Assets?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Intangible Assets?
You can apply for this role at Intangible Assets either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.