Channel Marketing Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Channel Marketing Specialist

Reports to: Director, Channel Marketing

Location: Boston, MA - hybrid - 2 or 3 days a week in office

We are seeking a dynamic and results-oriented Channel Marketing Specialist to join our Partner/Channel Marketing team. The Channel Marketing Specialist will play a crucial role in supporting the day-to-day activities to engage and grow our channel reseller opportunities, including developing marketing programs to promote products through our reseller channel. This role will be responsible for collaborating with partners, creating marketing materials, managing/developing channel-focused campaigns, and analyzing performance data to understand revenue growth opportunities and results. The ideal candidate will understand channel marketing strategies, have excellent communication skills, and a knowledge of social media program execution.

Responsibilities:

• Channel Partner Marketing Asset Creation and Delivery:
  • Develop and deliver relevant marketing content, resources, and tools to support our partners’ marketing requirements.
  • Collaborate with cross-functional marketing teams to ensure alignment of content with overall channel/partner strategy requirements.
• Partner Event Management Support:
  • Coordinate getting the core product messaging needed for our partners from portfolio marketing.
  • Coordinate any PTC logistics requirements with the internal growth/field/event marketing teams in support of events/webinars/seminars, including logistics, registration, promotion, and post-event results/leads/opportunities.
• Social Media program management for the channel team:
  • Work closely across the partner marketing team to develop social media materials to be shared on PTC social channels.
  • Create and maintain marketing collateral/content for partner’s social media use.
• Market Development Funds (MDF) oversight/management of usage/results by channel partners:
• Track performance metrics based on MDF utilization and work with Channel Marketing managers/partners to optimize campaigns/visibility of leads for maximum effectiveness and ROI.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or related field.
• 2+ years of experience in channel marketing or related roles.
• Social media marketing experience is preferred.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent written and verbal communication skills, with the ability to effectively communicate with internal teams and external partners.
• Knowledge of marketing/productivity tools such as PowerPoint/Excel/LinkedIn/Canva…
• Highly organized with great attention to detail.
• Ability to thrive in a fast-paced, collaborative environment.
• Bilingual (English/Spanish) candidates encouraged to apply.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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