Commerce Product Specialist

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Commerce Product Specialist

Department: Genuine Parts / Digital Solutions

Location: Milwaukee, WI

Basic Function

Support the development, launch, and ongoing growth of Cleaver-Brooks' Genuine Parts digital commerce platform. This role will help coordinate internal stakeholders, support platform implementation activities, and ensure the commerce platform delivers a strong customer experience while supporting the operational needs of the Genuine Parts business.

The Commerce Product Specialist will collaborate with Marketing, Sales, Engineering, IT, Distribution Center operations, and Customer Service to expand the reach and effectiveness of the digital commerce channel. The role will participate in platform development initiatives while also executing campaigns and analyzing performance to improve online engagement and sales.

Essential Duties

Commerce Platform Development & Implementation

• Support the planning, development, and launch of the company's digital commerce platform.
• Participate in defining business requirements, user workflows, and functional capabilities that support the Genuine Parts commerce experience.
• Coordinate with internal teams including IT, Marketing, Engineering, Customer Service, Sales, and Distribution Center operations to ensure platform capabilities align with operational workflows.
• Assist in organizing project activities, tracking progress, and supporting communication between internal stakeholders and external implementation partners.
• Participate in system testing, validation, and user acceptance activities prior to platform release.
• Assist with documentation of workflows, processes, and platform capabilities to support internal adoption and training.
• Support platform launch activities including user onboarding and post-launch stabilization.

Commerce Growth & Campaign Management

• Plan, execute, and maintain digital commerce campaigns designed to increase traffic, engagement, and online sales.
• Work closely with Sales teams to identify priority products and promotions to highlight in digital campaigns.
• Monitor and optimize advertising performance across digital channels.
• Conduct regular analysis of campaign performance including traffic, conversion rates, and return on advertising spend.
• Lead monthly campaign performance reviews with Sales and internal stakeholders to review results, share insights, and identify improvement opportunities.
• Continuously test and refine digital merchandising strategies to maximize commerce growth.

Platform Optimization & Performance

• Analyze commerce platform performance including site traffic, customer engagement, and sales activity.
• Identify opportunities to improve product discoverability, navigation, and overall customer experience.
• Collaborate with internal teams to resolve issues impacting platform functionality or operational workflows.
• Work with Distribution Center teams to ensure digital commerce capabilities align with order fulfillment processes.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Engineering, IT, Distribution Center operations, and Customer Service to support digital commerce initiatives.
• Help ensure the commerce platform supports both customer and representative purchasing workflows.
• Participate in regular reviews with internal stakeholders to identify improvement opportunities and support business growth.

Industry & Technology Awareness

• Stay informed about emerging digital commerce technologies, tools, and best practices.
• Evaluate new capabilities and tools that may improve the company's digital commerce platform.

Contacts

Internal: Marketing, Sales, Engineering, IT, Distribution Center operations, Customer Service

External: Technology vendors, digital solution providers, and implementation partners

Education

Bachelor's degree in Business, Marketing, Information Systems, Engineering, or related field is desired, or equivalent experience.

Experience

• 3+ years of experience working with digital commerce platforms, online marketing, or digital product environments
• Experience executing digital campaigns and analyzing performance metrics
• Experience working with cross-functional teams including IT, marketing, and operations
• Familiarity with ERP-integrated commerce systems preferred
• Industrial, aftermarket, or parts-based business experience is a plus
• Experience with enterprise eCommerce platforms such as Adobe Commerce (Magento) or similar platforms is strongly preferred

Skills

• Strong analytical and problem-solving skills
• Ability to translate business needs into actionable improvements
• Strong communication and cross-functional collaboration abilities
• Experience working with data, reporting tools, and spreadsheets
• Familiarity with digital advertising platforms and analytics tools
• Proficiency with Microsoft Office applications

Physical Skill and Effort

Work requires computer proficiency, moderate typing speed, and a high level of accuracy when working with data and digital systems. Work involves light and simple types of physical exertion.

Working Conditions and Hazards

Normal office conditions. From time to time, slightly disagreeable features. Negligible/little or no exposure to hazardous conditions or materials.

Benefits of Being a Cleaver-Brooks Employee:

• Competitive salary
• Comprehensive benefits, including medical, dental, vision, maternity support program, discounted virtual physician visits, voluntary medical benefits (Critical Illness, Hospital Care, and Accidental Injury), FSA, HSA, life insurance, short term and long-term disability
• Cash matching 401(k) plan
• Employee assistance program (EAP)
• Pet insurance
• Employee discount program
• Tuition assistance
• Paid time off and 11 paid holidays

Who is Cleaver-Brooks:

Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network's ability to deliver the knowledge, service, training, and support that are essential to long-term performance. Our customers will tell you that we are the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They will also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe, and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues a 90+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.

This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgement, to be proper.

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