Commercial Events Manager

• Own the annual trade show and event calendar, including show selection, budgeting, and prioritization, for Sales trade shows, national and regional meetings.
• Coordinate all shipping and drayage logistics for booth materials, signage, and collateral to ensure on-time, damage-free arrival.
• Negotiate contracts, booth registration, floor space, and vendor relationships (booth design, AV, furniture rental, etc.).
• Act as the primary point of contact for Sales on all things trade show and enablement related — reducing informal, one-off requests and replacing them with a repeatable process
• Track actual spend against budget and flag variances proactively.
• Calculate and report ROI for each event, tying marketing spend directly to pipeline and revenue outcomes.
• Develop and lead on-site staff training so booth teams are prepared on messaging, lead capture tools, and booth etiquette.
• Serve as the on-site point of contact during events, troubleshooting logistics issues in real time, as needed
• Coordinate promotional campaigns (pre-show, on-site, and post-show) to drive booth traffic and inbound interest.
• Track lead-to-opportunity-to-sale conversion rates in the CRM, working with Sales to close the loop on lead follow-up.
• Report on campaign and lead performance to inform future event and marketing investment.
• Present post-event performance summaries to leadership, including recommendations for future investment.

• Design, implement, and maintain a formal materials request process so Sales can order brochures, samples, swag, and other collateral through Marketing in a clean, standardized, trackable way (e.g., via a request form, ticketing system, or shared portal).
• Coordinate the fulfillment of visual materials for trade shows and events
• Maintain a centralized, up-to-date content library so materials are accurate and on-brand.
• Participate in training sessions to onboard sales reps on trade show process and materials

• 5-10+ years of experience in event marketing, trade show management, and contract negotiations.
• Proven experience managing event logistics (registration, shipping, on-site execution).
• Budget management and ROI analysis
• Hands-on experience with a CRM platform (e.g., Salesforce) for lead tracking and reporting.
• Strong project management skills with the ability to juggle multiple events/campaigns simultaneously.
• Excellent written and verbal communication skills, with experience creating sales-facing content.
• Cross-functional collaboration and stakeholder management
• Project and vendor management

SUPERVISOR RESPONSIBILITIES:

• Must be able to travel to trade shows and events, including some evenings and weekends around show dates.
• Must be able to lift, carry and set-up trade show materials (50 lbs or less)
• Must be able to stand for long periods of time throughout the day

• High stress at times to meet deadlines pertaining to specific events.

• Balance between system/computer and verbal (in person and on phone)
• Working directly with the Sales, VP of Marketing, Digital Marketing, IT, and Third-Party vendors
• Communicating regularly with SVP of Sales, VP of Marketing, Digital Marketing and any related vendors

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